What did the SNEWS team read that might be interesting to other fitness industry insiders? Read on to find out!
- Perhaps fitness retailers need to open a store in Langley, Va. — that is if the U.S. government can get its finances in order. This Wall Street Journal article highlights the CIA’s efforts to upgrade its fitness facility at its headquarters. As the article points out, CIA Director David Petraeus may have turned the tide in Iraq and Afghanistan, but he still can’t win the battle to secure funds for the upgrade.
- William Staub, the mechanical engineer who built and marketed the first treadmill to the home user, died at the age of 96. Read this Washington Post article about Staub’s feat of bringing the treadmill, which remains one of retailers’ most popular-selling items, to the masses. The article includes a nice interview with Staub’s son Gerald Staub.
- Apartment living means small spaces, but your customers still want an effective workout. Maybe they don’t have a club house with a workout center, or maybe they just don’t want to use that workout center, either way, check out this post on Apartment Therapy’s website about the essential tools for an effective home gym and get to selling to those apartment dwellers!
- SNEWS loves the ElliptiGo! We have ever since we tested it in the hills of San Francisco, Calif., last summer. While the price is a bit steep for our reporter’s salary, we will find any excuse we can to stay at a Westin Hotel so we could use one occasionally. Check out this USA Today story about how Westin is offering guests use of the ElliptiGOs during their stay.
- This article in the Sun Daily talks about the amazing performance of the human body when deprived of food and water. One such case was that of outdoor adventurer Aron Ralston, who was forced to amputate his own hand after being trapped in Utah’s Blue John Canyon. While Ralston is obviously exceptional, what about the rest of us? Specifically those of us who are Muslim? How do we continue our fitness regimen during the fasts of Ramadan? Read the article for a scientific explanation of what happens to our bodies in starvation mode and how we can exercise during Ramadan.
- Many of your customers use the things they buy from you after a stressful day or to feel better physically, but if that stress is constant it might impede their ability to recover quickly after a strenuous workout. This Men’s Fitness article explores how mental stress slows down people’s ability to recover from workouts.
- The Olympics. Who didn’t pretend they were an Olympic athlete at one point in their lives? Now that the Olympics are in full swing, get back that childhood motivation to be in the Olympics and get moving! Check out this Boston Globe story presenting a weekly challenge to all people to get moving during the Olympic games.
- Starting to run is like returning to basics. It’s what we all did as kids in the park, chasing our friends in a game of tag or running after the dog when it stole a pair of our mother’s shoes. Running as an adult, after a long hiatus, isn’t as easy or carefree, but it can be done as Horneffer-Ginter has proven. She chronicles her journey back to running and offers motivation to newbies in this Huffington Post blog post.
- The childhood obesity epidemic is most definitely the problem to address, and while Fitness Master launched a line of children's products at the 2011 Health & Fitness Business Expo, now another company is following in its footsteps. Check out this Seattle Post-Intelligencer story about the distribution agreement Rehabmart.com signed with KidsFit to offer exercise equipment for children to more consumers.
- Go ahead. Start your Friday off with a laugh. Thought the Thigh Master of Shake Weight inspired a million dirty jokes? Wait until you see the Horse Riding Fitness Ace Power out of Korea. Check out this Technabob blog post for a video of the machine in action.
Have you read anything interesting you'd like to share with us? Maybe we'll include it next week's column with a little shout out to you. Send a link to the story with the subject line "SNEWS Reads" to be considered.