In memoriam: Cassie Heppner

Friends, family, and colleagues mourn the victim of last week's Timberland HQ murder
Headshot of Timberland employee Cassie Heppner

Cassie Heppener died at Timberland's New Hampshire headquarters on February 9. Courtesy Stockbridge Funeral Home.

The victim of the February 9 murder at Timberland's New Hampshire headquarters has been identified as Catherine “Cassie” Heppner, 46, a director of marketing at the outdoor apparel and footwear company. Heppner had worked as a senior marketing manager at Timberland for more than 10 years before assuming her role as director of marketing for Timberland PRO, a job she held for five years until her death this month, allegedly at the hands of a 20-year-old security guard. A motive for the crime has not been disclosed by police.

A graduate of the University of New Hampshire, Heppner was married with a young son and enjoyed all things outdoors—hiking, skiing, climbing, and camping. She was born in Katonah, N.Y., on March 2, 1973 and showed signs of intelligence and ambition from a young age. She was president of her high school class, captain of the lacrosse and field hockey teams, and a dedicated volunteer in her community. 

"Depending on the season, you could find Cassie shredding 'Dream Maker' at Sunday River Resort in Maine with her husband, Mike, and son, Jack; wakeboarding on Northwood Lake in New Hampshire; or cheering for the Yankees while wearing a Red Sox jersey," her obituary at Stockbridge Funeral Home reads.

To honor Heppner's memory, her family has created a scholarship through Outward Bound USA "to provide opportunities for young women to reach new heights through challenging experiences in the outdoors."

Timberland's headquarters closed down for more than a week following the tragedy. This Monday, employees returned to work.

"Cassie was a smart, talented and passionate leader of the Timberland PRO marketing team," wrote Leslie Grundy, director of global PR and communications for Timberland, in a statement released today. "She worked tirelessly to elevate and celebrate the skilled trades as a noble career path for men and women alike. Her passion for worthy work was matched only by her fierce commitment to and love of her PRO team. We take comfort in coming back together as a community to grieve and honor Cassie—knowing she would want us to carry on the work she so valued."


Screen Shot 2020-02-10 at 10.11.58 AM

Murder at Timberland's New Hampshire headquarters

A 20-year-old security guard, Robert Pavao, was charged with second-degree murder on Monday for the stabbing death of a 46-year-old woman at the headquarters of Timberland, in Stratham, New Hampshire. The incident occurred on Sunday afternoon, with multiple law enforcement more


Remembering the life of Jim Ramey

We're saddened to announce the passing of a dear friend and colleague last week: Jim Ramey, a longtime independent sales rep and the owner of Adventure Sales in Kent, Washington. Jim held many jobs in the outdoor industry over the course of his long career, from assistant store more

Screen Shot 2020-02-10 at 1.45.39 PM

Industry Buzz: Timberland HQ murder, a Mercedes-Benz camper, Fjällräven's new flagship store, Trump administration lies

Murder at Timberland: A 20-year-old security guard was charged with the murder of a female Timberland employee at the company's New Hampshire headquarters on Monday. Job alert: The Conservation Alliance is hiring a Government Affairs Director and a Communications Manager. The more

Untitled design (1)

VF acquires streetwear brand Supreme

VF Corporation, the parent company of Smartwool, Timberland, and The North Face, announced today that it has signed a definitive merger agreement to acquire the direct-to-consumer streetwear company Supreme. The deal is set to be completed before the end of the year. Supreme, more


Steve Murray named president of The North Face

VF Corporation announced today that, as part of wider organizational changes meant to better align the company's leadership, Steve Murray will be promoted to global brand president of The North Face. Murray replaces former TNF president Arne Arens, who will leave VF to pursue more


A conversation with Janice Tennant, Merrell's new head of marketing

Merrell's new head of marketing, Janice Tennant, could hardly be more perfect for the role she stepped into just last week. Combining a lifelong love of the outdoors with more than 18 years of marketing leadership experience—including her most recent role as CMO of Cat more

Protect Our Winters buttons and stickers

Protect Our Winters doubles down in New England

Despite disappearing winters, ski areas in Maine, New Hampshire, and Vermont aren’t going anywhere. The region is warming quicker than anywhere else, which makes New England ski areas the most vulnerable to climate change. But there's hope. “Snow cover is projected to decrease more


The numbers don't lie: VF is serious about inclusion

VF Corporation released its 2020 Inclusion and Diversity Annual Profile to the public in recent days, providing an in-depth look at the company’s global efforts to create a highly inclusive culture that celebrates the diversity among its 50,000 employees. The report—the first more


A #CoolShop that got its start out of the back of a truck

As shop owner Andrew Drummond will tell you, Ski the Whites happened purely by accident. “I never envisioned becoming a retailer,” Drummond said of founding his year-round ski, bike, and run shop with two locations in Jackson, New Hampshire. What he did want to do was ski. more