Challenging the narrative: A new exposé from National Geographic attacks the much-hyped and exhaustively publicized story of Colin O’Brady’s 2018 solo ski journey across Antarctica. [Adventure Journal]

In memoriam: James "Jim" Lewis Throneburg, founder of the sock company Thorlos and member of the Sporting Goods Hall of Fame, passed away at 82 last Sunday, Feb. 9, in North Carolina. [Winston-Salem Journal]

Outdoor education: Across the country, preschools are implementing programs to teach children outdoor skills, which has prompted some debate about safety and logistics. [NBC News]

A young boy outside building a fire with twigs

New outdoor education programs for preschoolers are sparking debates about safety.

Green startup: Two students at Edinboro University of Pennsylvania have created a company called Fish Gods that makes inexpensive trash-collecting bags for anglers and other outdoor sports enthusiasts. []

New partnership: The Outdoor Writers Association of America has partnered with Boulder, Colorado-based Formidable Media as its new agency of record.

Slow performance: The Outdoor & Recreation segment of Newell Brands, which includes Marmot and Coleman, reported a 2019 fourth-quarter decline in sales. [Zacks Investment Research]

New leadership: Effective July 1, 2020, Jonathan Degenhardt will take over from Bill Hartrampf as Managing Director at Deuter USA.


A vast desert landscape with one massive rock formation rising in the middle.

Industry Buzz: Long-term DEI training, outdoor voting power, PeopleForBikes secures grant, crushing sales expectations, new business alliance

Industry headlines: Intriguing reads from around the web Six-month inclusion training: Leaders at Snowsports Industries America have agreed to participate in a half-year program focused on improving DEI in the winter sports industry. The power of outdoor voters: A new more

A rocky coastline with pine trees in the background and a blue sky.

Industry Buzz: VF Corporation, representation on public lands, Climbing for Change, interview with Newell CEO, stay safe flying

Industry headlines: Intriguing reads from around the web VF’s social consciousness: The parent company of The North Face and Smartwool snagged the top spot on Barron’s List of Most Socially Conscious Companies. Representation on public lands: Surveys of national parks show that more

Decathlon grand opening in San Francisco

Industry Buzz: Climate change, Decathlon, SAXX, Sea to Summit, Nat Geo's 2019 adventurers, and more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at After a 1 percent gain in sales over 2017, L.L.Bean's directors are bringing back 5 percent annual pay bonuses for about 5,400 year-round employees and an more


Industry Buzz: Outdoor Retailer, ski resort reopening, a surge in camping popularity, national park posters

An olive branch to Outdoor Retailer: An editorial from the Salt Lake City Tribune makes a case for the return of the industry’s largest trade show to Utah. [The Salt Lake City Tribune] A Colorado ski resort to reopen: Arapahoe Basin will resume limited operations for spring more

Thredbo ski resort in Australia

Industry Buzz: IKON pass adds location, Utah national parks rescues, The Wilderness Society, Gregory, LEKI, and more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? We've created a new form where you can submit tips and story ideas. National parks in Utah are seeing an uptick in rescues—68 percent from 2014—and men in their 20s are the ones most likely to need more

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Industry Buzz: Outdoor startup competition, REI closes NY location, overcrowding on public lands, hut trips during the pandemic, too many people in Zion

Industry headlines: Intriguing reads from around the web Outdoor startup competition: If you run a new outdoor company, apply to Win Moosejaw’s accelerator competition. [Gear Junkie] REI closes NY store: REI has announced it will close its only location in the Hudson Valley next more

Purple canyon formations against a hazy sky.

Industry Buzz: TNF's climate work, Outdoor Research earns FDA authorization, Columbia sponsors NASCAR, plus-size gear, Outdoor Retailer launches design series

Industry headlines: Intriguing reads from around the web The North Face’s climate efforts: How TNF is stepping up to challenge Patagonia as the leader in business-backed climate advocacy. [CNBC] Outdoor Research earns FDA authorization: The Seattle-based brand is one of only four more


Industry Buzz: Appalachian Trail pipeline, Just Add Water, the dirtiness of fleece, Canada Goose, Access Fund

Industry headlines: Intriguing reads from around the web A pipeline through the Appalachian Trail: The Supreme Court has reached a decision that will allow a natural gas pipeline to run below part of the Appalachian Trail. [Adventure Journal] Just Add Water Project: A new more

An overlook outside of Park City with hazy mountains and a blue sky

Industry Buzz: Modell's, Big Gear Show, VF Corp, OREC

Turning to the masses to save Modell’s: The beleaguered sporting goods retailer, which plans to close 15 percent of its stores to stave off bankruptcy, is also seeking new outside investment, an effort that CEO Mitchell Modell called “crowdsourcing at the highest level.” [PR more