Challenging the narrative: A new exposé from National Geographic attacks the much-hyped and exhaustively publicized story of Colin O’Brady’s 2018 solo ski journey across Antarctica. [Adventure Journal]

In memoriam: James "Jim" Lewis Throneburg, founder of the sock company Thorlos and member of the Sporting Goods Hall of Fame, passed away at 82 last Sunday, Feb. 9, in North Carolina. [Winston-Salem Journal]

Outdoor education: Across the country, preschools are implementing programs to teach children outdoor skills, which has prompted some debate about safety and logistics. [NBC News]

A young boy outside building a fire with twigs

New outdoor education programs for preschoolers are sparking debates about safety.

Green startup: Two students at Edinboro University of Pennsylvania have created a company called Fish Gods that makes inexpensive trash-collecting bags for anglers and other outdoor sports enthusiasts. [GoErie.com]

New partnership: The Outdoor Writers Association of America has partnered with Boulder, Colorado-based Formidable Media as its new agency of record.

Slow performance: The Outdoor & Recreation segment of Newell Brands, which includes Marmot and Coleman, reported a 2019 fourth-quarter decline in sales. [Zacks Investment Research]

New leadership: Effective July 1, 2020, Jonathan Degenhardt will take over from Bill Hartrampf as Managing Director at Deuter USA.

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