Outdoor: Did you hear?… Victorinox signs license agreement for LED lights, plus Atomic, New Balance, Get Fit with US, High Sierra, Black Diamond, PMI, Trek-Tech, Mion, TNF

Atomic supports retailers with new Rocky Mountain SBU, New Balance licenses with Levy Group for outerwear/lifestyle collection, SIA and OIF team up on Get Fit with US campaign, plus much more...
Author:
Publish date:

For the week of Sept. 13-19

>> Emissive Energy Corp. has signed a worldwide license agreement to design and manufacture handheld and other portable LED lighting devices for Victorinox A.G. The initial offering of LED lighting products will consist of two lines of metal flashlights manufactured with aircraft quality aluminum, with three models apiece. One line will feature rubberized grip handles, while the second line will be entirely metal. In addition to the  flashlights, the line will include two headlamps and a mini LED light that is attachable to a key chain, zipper pull, etc. The companies said future products will include a metal flashlight with a handle design that incorporates the Classic Victorinox pocketknife, and a line of camping lanterns. The collection will be available in limited distribution in North America in fall 2005 and in major national and international retailers in 2006. The anticipated suggested retail price range will be $9.99 to $79. Emissive Energy also designs and manufactures products for Inova Brand.

>> Atomic Ski has created a new Rocky Mountain SBU (Small Business Unit) designed to provide Atomic retail partners with the support needed to grow and be profitable in the ever-changing wintersports marketplace. The five-person SBU is an effort to put more manpower in the region to ensure better responsiveness to retailer needs. The multi-faceted team will focus on providing stronger staff training, better inventory management, more targeted regional marketing and expanded sell-through support. Michael MacQuarrie, who has been with Atomic for 10 years in all levels of in-the-field service, will assume management responsibilities as regional business director. Atomic's Jake Strassburger and Dave Dussault from Pepi Stiegler Sports in Jackson Hole, Wyo., will also be part of the team, with an additional sales and service employee slated for the near future.  

>> New Balance Athletic Shoe has signed a license agreement with The Levy Group to design women's and men's performance and lifestyle outerwear. The Levy Group will manufacture, market, sell and distribute the New Balance Performance Outerwear collection beginning with the fall 2006 season. Garments in the line include layering systems, shell garments, fleece and insulated pieces for alpine trekking, hiking, snowsports and outdoor lifestyle. Lightweight travel parkas, rainwear, trekking bottoms and performance mid-layers will round out the collection in spring 2007. New Balance said it expects the new outerwear collection to complement its existing performance apparel line and provide performance and lifestyle outerwear to its consumers who participate in outdoor sports and fitness activities. Todd Katz has joined The Levy Group as president of New Balance Outerwear, while Shannon Hayward has been named vice president and Anne Hamilton as design director in charge of product development.

>> Through its "Winter Feels Good" campaign, the SIA Education Foundation is working with the Outdoor Industry Foundation and a consortium of federal government agencies to encourage year-round outdoor physical activity through the Get Fit with US campaign. The goal of the national campaign is to raise the profile of America's public lands and waters and to encourage Americans to utilize these resources for outdoor recreation. The OIF, Forest Service and the BLM will spearhead the campaign. SIA is leveraging its Winter Feels Good campaign to support Get Fit with US programs and activities that engage youth in snow sports. Winter Feels Good includes Winter Trails, a program that offers children and adults new to snowsports an opportunity to try snowshoeing and cross-country skiing free. Organized in cooperation with the American Hiking Society, 2006 Winter Trails events will take place at nearly 100 locations throughout the United States and Canada, including Nordic centers that are members of the Cross Country Ski Areas Association. A series of Get Fit with US posters, brochures and "get active" messages have been developed by the OIF for use by companies and organizations that wish to promote recreation and the use of public lands. SIA's Winter Feels Good campaign provided images and messaging for collateral that depicts snowsports. In addition, Winter Feels Good campaign information is included in a new marketing tool kit developed by OIF for use by outdoor retailers and offers tips on how to attract youth to outdoor activities.

>> Black Diamond Equipment recently created seven new middle- and upper-level positions to enhance innovation and streamline efficiencies in the United States. Davis Schipper has been named senior softgoods product developer. He was most recently the president of Outdoor Labs, an independent consulting firm, and has designed for The North Face, Smartwool and Salomon. Formerly with Specialized, Chris Pietrzak has taken a new product development position to refine and bring to market a range of new helmets, ski poles and trekking poles. Lauri Wilder, formerly with Petzl, will serve as Black Diamond's demand manager, a position that will tap into her expertise in global sales forecasting and supply chain synchronization. As Black Diamond's technical operations engineer, Mike Musenbrock, recently from Graco, is tasked with process and quality improvement for various production methodologies. Matt Sutton joins Black Diamond as a process engineer, focusing on evaluating and improving finishing procedures and enhancing production of the Avalung. Josh Dees has been named Black Diamond's management information systems director, and is responsible for developing the computer infrastructure that supports the company. As software developer, Brent Woods is charged with implementing and testing software applications to support the company's growing business needs.

>> Going beyond U.S. borders, Black Diamond has also added three new positions in Europe to support double-digit growth in sales. As European PR coordinator, Kathi Krause is tasked with building Black Diamond's presence in various countries, including Spain, Italy, Sweden and Norway. She was most recently with Berghaus in the United Kingdom. As European sales manager, David Ledouble will put to use the skills he honed over 10 years as the international sales manager for Julbo. Andre Otto comes to Black Diamond Europe as an accounting wiz and will assist the European controller, Michel Silbernagel, with ITS systems.

>> During its annual governing council meeting, the Wilderness Society presented its Environmental Hero awards to Paul Schurke, Martin Kellogg, Janet Green, Steve Piragis and Bill Hansen for their efforts to protect wilderness in Minnesota. The Wilderness Society regularly recognizes as Environmental Heroes individuals who are making a difference around the country, defending wild places and ensuring that America manages its natural resources responsibly. "These spirited volunteers show what dedicated individuals can do to protect our natural heritage," said Rebecca Rom, chair of the organization. "Our work would not be possible if we did not have tenacious and creative partners like them, and we are in their debt, as are those who know just how special this part of Minnesota is." It also gave special awards to Wilderness Inquiry and its executive director, Greg Lais, and to Barbara West, former superintendent of Voyageurs National Park. Wilderness Inquiry has taken more than 175,000 disabled and able-bodied people into the outdoors through a unique set of integrated outdoor adventures, day trips and community workshops.

>> Trek-Tech has partnered with StuffBak, a loss-protection-and-recovery service, to help consumers if they ever lose their TrekPod. As part of a TrekPod purchase, consumers will receive a tamper-resistant ID label, which can be activated at no charge. The unique number on the label is linked to the contact owner information in the StuffBak database. Finders contact StuffBak via a toll-free number or website when a lost item is found, and it coordinates the returns and provides a $20-value reward (plus an optional cash reward from the owner). A recovered item is shipped directly to the registered owner.
 
>> High Sierra Sport has appointed Scott Vermillion as vice president of product design and development, and Rob Coughlin as senior director of sales for the luggage division. Vermillion, who has been with the company for 15 years, will be responsible for leading the design department by developing products and graphics for the company. Coughlin will maintain High Sierra's current account base in specialty luggage, military and department stores nationwide, while growing the company's mid-level department store and mass store business. In his new position, Coughlin also will be responsible for developing new product lines for the company. Coughlin joined High Sierra from Travelpro USA, where he worked for 10 years as the director of operations and as a senior account executive.Â
 
>> On Sept. 16, The North Face officially opened its ninth freestanding retail store and its second in the Pacific Northwest. Located at 1202 N.W. Davis St. in Portland, the 4,200-square-foot store has an industrial feel reminiscent of TNF headquarters.

>> Angie Lucht was recently selected as PMI's marketing director. Lucht has a proven track record with PMI, having spent the past three years developing and managing projects such as catalogs, advertising and web development. Lucht will be headquartered in PMI's western office and is responsible for overseeing and managing all aspects of its marketing. She can be reached at alucht@pmirope.com or 303-877-2997.

>> Mion footwear has named Alpin Sales as its Rocky Mountain sales agency. Based in Louisville, Colo., Alpin Sales is composed of Mark Vaughn, Tim Coats, Brian Stevenson, Ian Decker and Jacquelyne Cox who cover Colorado, Utah, New Mexico and Wyoming. The team also reps Marmot, Garmont, K2 Telemark, Tubbs Snowshoes and Rogue Footwear.

>> Holly Saunders has been named marketing director of National Geographic Adventure, responsible for all marketing and sales activities for the magazine. Saunders has been with National Geographic Adventure since its launch in April 1999 as promotion manager. Prior to that, she was creative manager for National Geographic magazine, and has also worked as the sales development director for U.S. News & World Report.

 

Related

BD_C4_Camalots.jpg

Black Diamond Camalot C4

Gearheads pouring over catalog specs may not be all that impressed, but get some of the new Black Diamond Camalot C4's in hand and you'll understand why this is the best upgrade yet.While the original U-stem Camalots left much to be desired (retire any you still have), the ...read more

Black Diamond Restructures Internal Operations

Black Diamond has announced internal changes to help the company remain focused on product innovation and not become mired under the weight of its increasing number of brands. Dave Mellon, formerly the ski product line manager, has been promoted to director of product management ...read more

Resist-A-Ball, Spri end licensing agreement

Resist-A-Ball, a forerunner in bringing stability ball products and education to fitness professionals and therefore to consumers, and Spri Products, a leader in rubber resistance products, have ended their relationship after six years into a 15-year licensing agreement. "It ...read more