Merchandising Know-How: In or out, it's all about consumer-driven trends

Is there anything worse than being out of touch, behind the eight ball, out in left field or just plain old fashioned? Your teenager can tell you exactly how in the know you are, and it's usually not good news. The trendy magazines publish those in and out lists to remind us how backward and uninformed we are. Don't feel bad. Did you know that hula hoops are back? Drop that in casual conversation at the dinner table! Not to be outdone, SNEWS® has its own merchandising-inspired ins and outs for 2007 and they're all about retail:
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Is there anything worse than being out of touch, behind the eight ball, out in left field or just plain old fashioned? Your teenager can tell you exactly how in the know you are, and it's usually not good news. The trendy magazines publish those in and out lists to remind us how backward and uninformed we are. Don't feel bad. Did you know that hula hoops are back? Drop that in casual conversation at the dinner table!

Not to be outdone, SNEWS® has its own merchandising-inspired ins and outs for 2007 and they're all about retail:

OUT

IN

Seniors 

College grads

Print advertising

Word of mouth

Yellow Pages 

Search engines

Newspapers

Newspaper websites

Professional Reviews

Customer reviews

Mega stores

Pop-up stores

Sales assistants

Personal shopping assistants

Time-consuming shopping

Easy, quick shopping

Vendor brand

Store brand

Round racks

Modified sample racks

Store interiors

Sidewalks

Uninspired old categories

Inspired new categories

Conspicuous consumption

Eco lifestyles

Single buyer

Group buyers

Blond wood

Cherry wood

Sharon Leicham is the creator of The MerchandisingHUB, the author of "Merchandising Your Way to Success" and "How to Sell to Women" and is a regular columnist for SNEWS® writing on merchandising and marketing topics. You can access all of her columns by going to www.snewsnet.com/merchandising, where you will find tons of information targeted at the needs of the independent specialty retailer. You can email us with questions and comments at merchandising@snewsnet.com.

For more retail training support and know-how, be sure to check out the SNEWS® Business 101 tools and stories, including our 10-part Retail Merchandising Training series produced by SNEWS®, including a useful online calculator for performing the most common retail merchandising calculations -- free to All Access Subscribers.

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