Health & Fitness Business ’11: Exhibitor list, show app, TV, demos and more

Less than two weeks away, the Health & Fitness Business show is set to swing open its doors Sept. 14 with a larger show, events, demos, seminars, SNEWS TV and more. Check here to find out the latest.
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A relocated Health & Fitness Business show floor closer to registration and near new products, food cafes and lounges should help the show feel less like it’s hidden in a dark room that takes a lot of effort to find.

That’s what show organizers said about the new setup at the Sands Convention Center in Las Vegas for the Sept. 14-16 show that is in its second year co-located with Interbike.

“You will feel as if it’s a part of Interbike,” said Andy Tompkins, show director. “It’s a whole floor of activity.”

Not to mention THE place to get cool, yummy, atypical concession food in the new café and pub area.

“After months of planning and preparation, HFB 2011 is finally here,” Tompkins said. “Our goal is to provide the retail fitness community with a once-a-year opportunity to network, discover new products, garner business education, make connections that will help move the industry forward for the year to come.”

With the shows just over a week away, exhibitors, business seminars, meetings, events and happy hours are also filling in the week. SNEWS brings you the last update with the latest information about what’s going on.

Exhibitor update

Look for a show that has grown about 10 percent over a year ago. That’s greater than the last Denver show in 2009, Tompkins said. Although in net square footage it is smaller than 2008 still, he noted that 2008 had larger community areas and lounges directly on the floor that were counted.

Recent additions include: Jade Yoga, Sunny Health & Fitness, Interactive Fitness Holdings (Expresso Fitness), Trixter North America, The Garage Workout Wear, EQ-Love, RockTape, and Rumble Roller.

That brings the count as of late August to 85 companies and just over 100 brands, Tompkins said. Click here to find an interactive show floor map. Use the drop-down where it says “floor” to choose the fitness show, the bike show or the outdoor bike demo.

“We go to the Health and Fitness Expo because it is ‘the event’ for specialty fitness,” said Brian Davidson of Diamondback. “It is our greatest opportunity to meet with our existing dealers, talk to potential new ones, present our 2012 product line, and network with industry professionals.”

Mobile app to download

With a hugely sprawling venue to navigate, download the mobile app as your guide.

The app provides exhibitor directories, floor maps, event schedules and other planning tools to help you get around and make the most of your time. In addition, it has exhibitor lists and can serve as a directory after the show. The app is a native application and operates without needing Internet connectivity or a cell phone signal and operates on iPhone, iPod Touch, iPad, Android and Blackberry devices.

Early morning workouts, all-day demos, seminars

To start off the day, yoga will be offered Thursday, Sept. 15 and Friday, Sept. 16 from 8-9 a.m. In addition, some exhibitors on the show floor will open their booths for workouts and testing on the same mornings. 

As of late August, participants include: Relay Fitness, Power Plate, Diamondback Fitness, Bodyguard Fitness, Prism Fitness Group, Ab Coaster, Avanti Fitness, Body-Solid and Trixter.

During the show, a demo area will showcase those companies who sign up. Watch signage at the demo area for updates. As of late August, Stott Pilates is presenting at 10 a.m., Sept. 14, and Powertec Fitness is presenting at 10 a.m., Sept. 15. Maximum Fitness Gear will do a power press demo both days at 11:30 a.m., and Avanti Fitness will present its equipment on Sept. 15 at 2:30 p.m. Opportunities are available to take part. To sign up contact Brian McKavic at the show at Brian.McKavic@nielsen.com.

The new Fitness Industry Dealers Association has moved its presentation to Thursday, Sept. 15 at 9 a.m. in the so-called “TriZone” behind the HFB floor and adjacent to an escalator. Buzz Truitt, director of business development for Netsertive, will present a seminar titled “Using online marketing to grow your business,” and FIDA will also discuss the association now being formally launched.

Other seminars are available to review by clicking here.

Athletes, events and happy hours

Beside filling your calendar with vendor appointments, fitness-focused attendees should leave some room for other events and networking.

Don’t miss the happy hours in the SNEWS Hub (#539) on Wednesday, Sept. 14 and Thursday Sept. 15. Wednesday’s opening event is co-sponsored by Diamondback and SNEWS. Pick up your free pint glass at the Diamondback booth. Thursday’s event is co-sponsored by the HFB show and SNEWS. Both are from 4-6 p.m., or as long the beer lasts!

Meet BH Fitness-sponsored bike athlete Angela Naeth at the BH Fitness booth (#H-801) on Sept. 14 and Sept. 15 from 2-4 p.m. Angela, 29, has been racing on BH bikes and has become a force on the racing circuit. Meet, greet and get training tips.

SNEWS TV is back

And don’t miss the SNEWS TV camera crew and “talent” (OK, so we use that term loosely) roaming the show floors for product shots, interviews and more.

Watch excerpts from past segments in the SNEWS Hub on the TV screen or by clicking here. Got ideas or news? Contact SNEWS TV, in partnership with Adventure Network and Heliconia Digital Productions, at TV@adventurenetwork.com to ensure you’re covered.

Tompkins said about 2,500 retailers have indicated they will walk the aisles at the fitness segment of the show, although that is a question registrants answer during pre-registration.

Education, network, see what others are doing and hang in the SNEWS Hub to hash over the lastest.

"It's network heaven,” said Lou Benavides of New York’s Fitness Showrooms. “You meet people and pick people's brains, and I look forward to it every year. I always love to go see what the new invention is and find new things that might help us make a sale. You have to stay on top of your game and keep an eye out, and in that regard, the show is priceless."

--Therese Iknoian

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