GE launches new eVent DVL waterproof, breathable fabric technology

GE recently announced the launch of its eVent DVL (Direct Venting Lite) waterproof fabric with launch partner Rab.
Author:
Updated:
Original:

Rab is working hard to ensure retailers in the industry that they are not a winter-only player. Thanks to the new waterproof, breathable fabric from GE eVent called eVent DVL (direct venting lite), they just might make their point even louder.

Rab is the official launch partner for the eVent DVL fabric, which GE eVent announced on Monday.

“We’ve actually been working with eVent for a long time we are very proud of our relationship,” said Rab Marketing Manager Samantha Kilgore. By partnering with eVent, Kilgore said, the company is communicating that there are other fabric options other than Gore-Tex.

Kilgore said with the launch of this new fabric, and Rab’s quick embrace of it, the brand would be more known as an all season brand.

“By offering products with lighter fabrics that work well with warmer summer time environment we are eligible for that,” Kilgore said.

The ‘game-changer’

While the terms “waterproof, breathable” have been thrown for a long time now, GE, like any company releasing new product, is certain they’ve hit the mark with the patent-pending eVent DVL fabric.

“What we’ve done is engineered a light printing on the surface [of the fabric] of that so that now you don’t need three layers,” said Glenn Crowther, global product line leader for the eVent Fabric business within GE.

He added that’s eVent DVL also different from the standard, lightweight 2.5 polyurethane coated waterproof garments. Instead of being treated with polyurethane, the unlined laminate fabric features a protective print applied directly onto the company’s proprietary waterproof ePTFE (expanded polytetrafluoroethylene) membrane. This allows moisture to leave, but keeps out the wind and rain thanks to the company’s Direct Venting Technology (the many pores that let the moisture out). 

Crowther explained that polyurethane coating generally clogs the pores of the fabric, leaving its ability to transfer moisture compromised.

eVent1.jpg

“I think people are used to wearing coated fabrics,” Crowther acknowledged to SNEWS, adding that industry folks will have to try out some of Rab’s (and other as-of-yet-unidentified partners) new products to believe it. “People really need to put the garment on to experience it. With other products, you feel cold and clammy or at least you feel like you need to put something else on; but in the case of the DVL or any event product putting it on doesn’t restrict moisture vapor at all; it continues to move on through the material.”

The fabric is intended for outerwear and apparel that’s used for light aerobic activity like hiking, riding a bike and jogging.

Crowther said it couldn’t be compared to anything currently on the market because it works in a different way than other waterproof, breathable fabrics.

Rab and a few other partners will bring the industry new products at Outdoor Retailer Summer Market that incorporate eVent DVL so stay tuned to SNEWS and the O.R.D., to see what they’ve got in store.

--Ana Trujillo

Related

GE Collaborates with Rab to Launch Rainwear with eVent* DVL Fabrics

KANSAS CITY, MO.—July 2, 2012—GE (NYSE: GE) today announced that Rab—which creates outdoor apparel ‘for the most extreme conditions in the world’—will introduce GE’s new eVent DVL waterproof fabrics and technology to the market in its Spring 2013 line. eVent DVL waterproof fabric ...read more

NeoShell_Stats_111710.jpg

Polartec launches NeoShell, company’s first waterproof/breathable

When Polartec Powershield Pro was unveiled in late 2009, it was merely a prelude to what the company is terming its most significant R&D effort and product launch in the last decade -- NeoShell, a waterproof fabric dubbed the most breathable available today. Although a newcomer ...read more

eVent® fabric Launches New Interactive Website

KANSAS CITY, Mo. — eVent fabric, maker of venting, waterproof laminate technology, recently launched a new interactive consumer website: www.eventfabrics.comThis new website is full of information on how eVent fabric sets itself apart from other waterproof, breathable ...read more

event waterprooof fabrics logo

GE's Waterproof, Breathable eVent* fabrics Membranes Awarded OEKO-TEX® Certification

Overland Park, KS — GE (NYSE: GE) announced today that the expanded polytetrafluorothylene (ePTFE) membranes used in eVent fabrics for apparel and footwear for outdoor activities, cycling and snow sports, have been awarded the OEKO-TEX® Standard 100 certification. The OEKO-TEX® ...read more

GE Expands Team of eVent fabrics Product Managers

KANSAS CITY, MO. – July 8, 2011 – GE Energy announced today the expansion of its eVent® fabrics product team with the hire of Zane Clark and the promotions of Chad Kelly and Bin Yang. These changes further strengthen GE’s flexible, brand-optional, customer-focused mission with ...read more

GE_Logo_orange.jpg

GE’s B2B expansion unveiled with Mountain Hardwear’s DryQ launch

GE will announce Nov. 16 details of an expanded B2B model for its membrane collection, most widely recognized for the Event fabric. That announcement coincides with a related unveiling of a new direction by Mountain Hardwear with the company’s DryQ collection using GE technology. ...read more

eVent-Logo.jpg

GE Energy decides to shift focus away from marketing eVent

The large, orange eVent booths at both Outdoor Retailer and OutDoor Friedrichshafen are no more. GE Energy is doing away with the brand name, eVent -- at least as a marketed brand for the company. As a result, it will not be at any summer trade shows this year. Glenn Crowther, ...read more

Marmot_Outerwear.jpg

How to Sell: Waterproof/Breathable Shells

This Training Center article is written by the editors of SNEWS®  The numbers don’t really matter Grams per meter squared over a 24-hour period may be a scientific way to describe breathability, but your customer’s eyes will glaze over if you try to explain the complex theory of ...read more

Mountain Hardwear Introduces Dry.Q Waterproof-Breathable Technology

Mountain Hardwear™ Introduces Dry.Q™–Waterproof-Breathable Technology that Keeps You Dry on the Inside and from the OutsideCommitment to Total Garment Innovation Inspires Dry.Q Family of TechnologiesRichmond, Calif. (November 15, 2010) – Mountain Hardwear, a leader in ...read more