Game of Thrones Marathron sends runners racing across Italy - SNEWS
You actually had to run for this Game of Thrones marathon, stretching for 60 episodes across Italy.

To drum up excitement over the new season of Game of Thrones, a British TV network hosted the ultimate marathon: an epic ultra across Italy.

To watch the show, you had to keep up.

Sky teamed up with ad agency M&C Saatchi Milan to pull a massive TV screen through the Italian countryside, screening 60 episodes of Game of Thrones to runners. The race was divided into several stages, according to Ad Week, but some marathoners ran 350 miles to catch all the episodes.

The race ended at Sforza Castle in Milan, where other fans joined to watch the first episode of Season 7.

That's some serious commitment. 

Related

Games, entertainment can make fitness fun

It is no secret that time passes much more quickly when fun and games are added to a workout regimen; however, finding a magic formula to introduce electronic games and fun distractions as inspiration to the world of fitness for both kids and adults has had its fits and starts in ...read more

sam-daost-escape-route-shop-star-aug-17

This 22-year old is a retail Shop Star

Sam D’Aoust started working at Escape Route in British Columbia when he was 17. He started out with a simple enough task, just watching the doors during the holiday shopping season. It was meant to be a seasonal gig. But as the weeks went on, he started selling jackets. It ...read more