Patagonia has hired former Black Diamond President Ryan Gellert to lead its brand in Europe and the Middle East.
Gellert previously spent 15 years at Black Diamond, where he served as the managing director of Black Diamond Asia, vice president of supply chain management and brand president, before resigning in May after a leadership shake-up.
In his new position as Patagonia’s general manager in Europe, Gellert will be based in Amsterdam and tasked with building out a stronger Patagonia European regional presence in snow sports, alpine climbing, fly fishing and surf, officials said.
“We have a strong and dedicated team of people working in Europe and Ryan is a natural fit to move our business forward,” said Patagonia CEO Rose Marcario. Gellert takes over for Stefan Whalen, who is leaving the company after leading Patagonia’s restructuring in Europe for the past two years, including moving the headquarters from Annecy, France to Amsterdam.
“Ryan is a dynamic leader with a strong industry background and the right person to lead the team in Europe,” said Patagonia Vice President of Global Sales John Collins. “As a climber and backcountry enthusiast, Ryan understands our core customer, and his work with direct action environmental groups is aligned with our mission and values.
“I am excited and honored to join Patagonia,” Gellert said. “In addition to being an exceptional brand with an extraordinary team, Patagonia’s consistent leadership on issues of sustainability has long been an inspiration. I look forward to working closely with the Patagonia team and its partners throughout Europe.”