Eddie Bauer expands One Outside program, provides new funds to DEI organizations

Eddie Bauer has added four new professionals to its team of community DEI leaders.
Author:
Updated:
Original:
Four portraits of outdoor DEI leaders

From left to right, Ron Griswell, Tyrhee Moore, Syren Nagakyrie, and Roy Tuscany have joined Eddie Bauer's One Outside program. Courtesy Eddie Bauer.

Ten months after launching its activist-focused One Outside program (formerly called All Outside), Eddie Bauer announced this week that it has hired four new community leaders to join the initiative, doubling the size of the program.

Ron Griswell, the founder of HBCUs Outside, Tyrhee Moore, founder of Soul Trak Outdoors, Syren Nagakyrie, founder of Disabled Hikers, and Roy Tuscany, founder and CEO of High Fives Foundation, have joined the One Outside roster to "advise [Eddie Bauer] on inclusive product design, marketing strategies, and responsible corporate policy, as well as to join athletes on expeditions and advise the brand on what it can do to make the outdoors more accessible for more people."

"For this program, we look for people who are actively breaking down barriers, people providing opportunities for underrepresented groups, and leaders who can have a deep relationship with our brand," said Eddie Bauer VP of marketing Kristen Elliott when the program first launched in February 2020.

A representative for Eddie Bauer confirmed that, similar to the brand's athletes and ambassadors, the new program members will receive financial compensation for their participation in the program. Eddie Bauer is also earmarking an undisclosed amount of new grant money to be used between all eight members of One Outside for community projects and administrative needs. Funds have already been allocated to build a new website for Disabled Hikers, facilitate the giveaway of a sit ski for High Fives Foundation, and sponsor a series of environmental leadership cohorts for Soul Trak Outdoors.

"I’ve been running High Fives for 11 years, and in that time we’ve gotten to work with some big brands, but a brand of the size of Eddie Bauer coming to support us like this fully validates who we are as an organization," said Tuscany.

"We're so excited about it," said Nagakyrie. "It hasn’t totally set in that it’s real. It’s a huge opportunity to partner with a brand like Eddie Bauer and others doing similar work in the outdoors."

The new One Outside members are united by a shared mission: to make the outdoors more welcoming to everyone. Each of the four leaders runs an organization that aims to improve safety and access for individuals from underrepresented communities. 

Griswell's organization, HBCUs Outside, helps students and alumni of Historically Black Colleges and Universities experience the outdoors and prepare for leadership roles in the outdoor industry. Moore's group, Soul Trak Outdoors, is a D.C.-based nonprofit that connects communities of color to outdoor spaces and builds coalitions of diverse outdoor leaders. Disabled Hikers, led by Nagakyrie, works to make the outdoors more inclusive and accessible to the disabled community by organizing group hikes, celebrating disabled people’s experiences, and publishing trail information. Tuscany's High Fives Foundation focuses on helping athletes recover from life-changing injuries and return to the sports they love.

"Having the support of Eddie Bauer will allow us to amplify the impactful work we’re doing on the ground everyday," said Moore. "To have a large stakeholder in the industry behind us will allow us to increase our reach and get more people involved. We’re a Black-led organization and we’re only three years young—there's a tendency for people to overlook us. To partner with a brand like Eddie Bauer is an incredible step forward in the work that we’re doing."

At press time, Griswell could not be reached for comment.

Related

Four leaders of the All Outside program stand on a dirt trail in the woods

Eddie Bauer's All Outside Program focuses on inclusion in the outdoors

Eddie Bauer has officially joined the outdoor industry’s Century Club. Like Orvis, L.L.Bean, Helly Hansen, and about three dozen others, the legacy retailer has stuck around long enough to celebrate its 100th birthday. From a tiny shop in Seattle that repaired wooden tennis ...read more

Screen Shot 2020-10-29 at 11.29.24 AM

The North Face invests $7 million in DEI

It's been 10 years since The North Face launched its widely praised charitable giving initiative Explore Fund, which has provided millions of dollars to outdoor nonprofits over the years. With a stated mission of enabling exploration and fostering a love of wild places, Explore ...read more

Perry Cohen standing on a bridge with a green river in the background

Venture Out Project founder Perry Cohen on inclusion, microaggressions, and queer participation in the outdoors

With growing clout in the outdoor industry and multiple large-scale DEI projects in the works, including a new initiative with Outdoor Gear Exchange in Vermont, it's hard to believe that Massachusetts-based Venture Out Project is only five years old. In half a decade, the ...read more

Front view of REI's Seattle location

REI holds vendors accountable for climate and DEI practices

For the first time since their introduction in 2018, REI's groundbreaking Product Impact Standards—a series of requirements companies must meet if they wish to stay on the retailer's shelves—have received an update. Initially conceived to support ethical production practices and ...read more

visuals-qMrdgxnTfx4-unsplash

Eddie Bauer and Flowfold commit to emergency mask production

As the White House resists calls to mandate the production of masks and other resources to fight the coronavirus, some companies have stepped up voluntarily to help. In the outdoor industry, Eddie Bauer and Flowfold are among the first. "Just a few days ago, we learned that some ...read more

Patagonia_ Tim Davis

How the pandemic has affected DEI efforts

It might seem that now, in the middle of a global crisis forcing layoffs and closures across the outdoor industry, issues unrelated to the pandemic, like DEI, are in danger of being overshadowed in the national conversation. "Fortunately, that hasn't happened," said Teresa ...read more

Five people--three white women, one black woman, and a latino man-- sitting around a table in a meeting

A new beginning for DEI in outdoors

Camber Outdoors, the Outdoor Industry Association and Snowsports Industries America have made a collective commitment to encourage diversity, equity and inclusion (DEI) in the outdoor recreation and snow sports industries. With the support and cooperation of DEI leaders Teresa ...read more

EddieBauer.jpg

Eddie Bauer's future positioning will hinge on new CEO

Nearly two weeks after announcing CEO Neil Fiske will step down March 2, Eddie Bauer officials are mum on any significant changes ahead. Eddie Bauer Executive Chairman and appointed Interim CEO David Chamberlain declined further comment on the future direction for the brand, ...read more

Dan_Templin2.jpeg

Eddie Bauer snags VF Outdoor’s Dan Templin as new CFO

Eddie Bauer’s new leadership strategy seems intent on poaching some outdoor talent from The North Face. Three months after naming former The North Face President Michael Egeck its new CEO, Eddie Bauer announced Monday that it had snagged TNF parent VF Outdoor Chief Financial ...read more