Fortune magazine recently profiled one of the outdoor industry's most well-known companies, Patagonia and its founder Yvon Chouinard in the article "Patagonia: Blueprint for green business." It chronicles Chouinard's evolution from a dirtbag climber and self-taught blacksmith hammering out pitons to founding Patagonia -- an apparel company that generated $270 million in revenues last year. The main thrust of the article is Patagonia's numerous groundbreaking environmental initiatives and how its sustainability practices have influenced and spurred to action a range of companies from small players like Clif Bar to large mainstream enterprises like Levi, Gap and even Wal-Mart. To read the full article, click here.
Did you hear?... Forbes writer Monte Burke profiles Patagonia Founder Yvon Chouinard
In that same issue of Forbes, writer Monte Burke profiles Patagonia Founder Yvon Chouinard in a story titled, "The World According to Yvon." Much of the story line is familiar stuff to outdoor industry participants but must make an interesting read for Forbes' traditional captain ...read more