There has been an organizational shift in management at Patagonia. Eve Jursch, former vice president of supply chain for the company is cutting back her hours at Patagonia to be able to spend more time on her organic farm in Northern California. She'll continue to work with Mike Fowler on special projects focused on effective inventory management for Patagonia, SNEWS® learned. Rich Hill, formerly vice president of sales is now the vice president of product, working directly with product teams, the design center and the quality control team. Bob Kelleher is now COO with responsibilities for the Retail Division of Patagonia. With Kelleher moving up, Martha Groszewski becomes Patagonia's CFO. Finally, Perry Klebahn (you might remember him as the co-founder of Atlas Snowshoes) is being promoted from Patagonia's vice president of direct sales to executive vice president overseeing wholesale sales and marketing in addition to the mail order and Internet sales for the company.