Did you hear?... Jack Wolfskin president says post-9/11 market situation has been tough for small companies

Manfred Hell, president of Jack Wolfskin, tells SNEWS® that the market situation post-Sept. 11 for small companies like his has been a tough row to hoe, but that his company at least is in for the long haul.
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Manfred Hell, president of Jack Wolfskin, tells SNEWS® that the market situation post-Sept. 11 for small companies like his has been a tough row to hoe, but that his company at least is in for the long haul. It doesn't hurt to have posted a growth rate of nearly 18 percent for the fiscal year ending Sept. 30. (Winter sales are already growing by more than 20 percent, he added.) "Jack Wolfskin has made it clear that we will remain a reliable partner for all U.S. dealers in 2002 and beyond," Hell said. "While other European suppliers withdraw from the market, Jack Wolfskin is happy with the development of its equipment line in the U.S. Very good product tests in major publications have not only given us a big push at the POS but they have also reassured us that American consumers appreciate the uniqueness and quality of our product." Hell also pointed out that Wolfskin has been selling in Finland for about six years. What is, however, new in that country, as SNEWS® reported last week, is that the company now has a concept shop at a key dealer that is selling the entire range of product. Indeed, he added, the brand with the paw insignia is making a major marketing push also in Switzerland, Austria, Great Britain, the Benelux countries, and all Scandinavian markets.

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