Jack Wolfskin forecasts 2011 sales of more than 350 Million Euro

Outdoor supplier Jack Wolfskin reports strong growth across all product categories and projects growth for the fiscal year 2011, which ends Sept. 30.
Author:
Publish date:

Idstein, August 29, 2011 -- Outdoor supplier Jack Wolfskin reports that sales double in Eastern Europe and Asia, strong growth across all product categories, and a 40 percent increase in 2011 winter pre-orders. The company once again projects strong growth of more than 20 percent for the fiscal year 2011, ending Sept. 30, and sales of more than €350 million.

Contributing to the growth are significant increases in the apparel, footwear and equipment categories as well as gains in individual markets.

"The development in the last 12 months underscores the dynamic growth of the brand Jack Wolfskin, where the potential - particularly in international markets - hasn't even begun to peak," said Markus Bötsch, Jack Wolfskin Chief Sales Officer (CSO). "While the growth curve in the apparel and equipment segments continued to move upward consistently by more than 20 percent, the footwear segment is demonstrating above average growth again of 42 percent. For the first time this year, Jack Wolfskin will sell more than 1.5 million pairs of shoes. The footwear category has continued to gain significant ground as a percent of total sales."

When broken down by market, Asia and Eastern Europe have shown the greatest gains with a doubling in sales. In Central Europe the growth rate was nearly 20 percent year-over-year. Looking forward to the coming 2011/2012 Winter season, all signs are positive.

"Winter pre-orders grew gratifyingly by 40 percent," Bötsch noted. "Delivers are running full speed ahead."

Functionality, quality and innovation for people who are at home outdoors Jack Wolfskin is the leading provider of functional outdoor clothing, footwear and equipment in Europe and the largest franchisor in the German specialist sports retail market. Jack Wolfskin products are currently available in more than 400 franchise stores and at 4,000 points of sale across Europe and Asia. Jack Wolfskin products feature a high degree of functionality, user-friendliness and innovation. In recent years, Jack Wolfskin has successfully introduced numerous material and product innovations and holds several patents for technologies in the areas of clothing, rucksacks and tents. In the 2010 calendar year, the Company recorded sales revenues of €304.2 million in Europe, up 21 percent on the previous year. Jack Wolfskin GmbH & Co. KGaA is headquartered in Idstein im Taunus and employs more than 460 people.

Related

Jack Wolfskin was not sold, contrary to reports

In contradiction to news reports that have circulated in U.S. trade newsletters and international newspapers, Germany-based outdoor specialist Jack Wolfskin has not been sold. Wolfskin President Manfred Hell told SNEWS®, after rumors re-surfaced at and after the recent ispo ...read more