Deadline approaching: Submit your O.R. Daily events, news releases and advertising requests to SNEWS

Are you hosting an event, giveaway or happy hour at Outdoor Retailer Summer Market (Aug. 1-5, 2012)? Want to get the word out in the O.R. Daily, the official show newspaper? Then get us your info by July 11, 2012 by filling out our web form. Plus, read on for information about submitting news releases and advertising materials for the O.R. Daily.

Outdoor Retailer Summer Market (Aug. 1-5, 2012) is nearly one month away, so don't miss out on these last chances to get your events and news information, plus advertising requests to the SNEWS team putting together the official newspaper for the show — O.R.D.

The O.R. Daily strives to represent every company in our four issues printed each day of the trade show, but that requires your help in following the submission guidelines below. The deadlines for "New Product Gallery" (June 15) and "New Exhibitors" feautures (June 22) have past.

Booth numbers are now available at:


SNEWS has set up a web form to submit any events, happy hours, seminars, donations*, free stuff and after hours being conducted at Outdoor Retailer Summer Market 2012.

You must fill out the form completely by Wednesday, July 11, 2012 to be considered for this free listing in the O.R. Daily. Click here to access the Events web form.

*If you are not donating 100% of the proceeds (i.e., not just the profits) you will not be included in this section. Note that show guidelines stipulate that you are not permitted to sell anything at Outdoor Retailer unless all the money goes to a legitimate 501(c)3 nonprofit company.

If you have any further questions, or changes to your submission, please email:


The sooner you get your Outdoor Retailer-related press releases to our editors the better. We’re always looking for newsworthy information about your company’s trends, marketing strategies, sponsorships, advocacy efforts, promotional campaigns and overall product line launches. BUT … any news we consider for O.R. Daily must be specifically relevant to the show — something at the show, being unveiled at the show, announced at the show, etc.

In sum, if it is news that folks can follow up on at the show then O.R. Daily wants to know about it. Send this information to the editors of SNEWS at Chances of inclusion improve if you send your information in the form of a well-written press release with an accompanying hi-resolution photograph (5 inches tall/wide at 300 dpi at minimum, please). Please also include the best contact(s) to reach for further questions, and their best mode of contact before and during the show. And the booth number is mandatory too.

You must be an official Outdoor Retailer exhibitor and meet the above deadlines to qualify for consideration for free coverage. If you miss the deadlines, or are not an official exhibitor, you are still welcome to advertise in the O.R. Daily provided there is space available.

Advertise with O.R. Daily — The ONLY place you can guarantee your product will be covered

We will always treat every exhibitor with an equal amount of attention — O.R. Daily advertiser or not, SNEWS subscriber or not, large company or small, newbie or long-timer — when determining which products or companies we choose to feature in O.R. Daily. We would love it if we had sufficient pages to promise that every company who submits products and news to be featured; however, there are simply too many product submission requests and too little space — all from very good companies pitching very good products.

The only way to guarantee absolutely that your company will appear in the O.R. Daily for Summer Market 2012 is to reserve advertising with our sales team. To get more information, contact and Elizabeth Averbeck, our sales manager, will be happy to take care of you. Ad reservations for the O.R. Daily close on Friday, June 28, 2012, so earlier contact is best.

O.R. Daily deadlines recap

Ad reservation closing — June 28, 2012

Event submissions — July 11, 2012

News — No deadline up to the show, but the sooner you send it, the better chance we will consider it for O.R. Daily.

--SNEWS Editors