Mountain and outdoor life, often go hand-in-hand with healthy living. It's why Active Interest Media (AIM)—SNEWS' parent company—combined seven operating groups into four and promoting leaders within the company last week.

CEO Andy Clurman called the organizational changes at the Boulder media company “the next step in accelerating our already-successful evolution of the publishing model.” 

“By combining seven operating groups into four, and by elevating proven leaders to roles of greater authority,” Clurman said, “we will streamline our product development cadence and ensure a disciplined focus on our key initiatives: consumer and marketing memberships; event growth; marketing services; and video.”

Jonathan Dorn has been tapped to lead the Active Living Group a consolidation of AIM’s former Outdoor, Mountain, and Healthy Living Group. AIM's three other groups are the Home Group, Marine Group, and Equine Group.

Andrea Kupfer will step up to lead Catapult Creative Labs, AIM’s in-house agency, as VP & Managing Director. Clurman also announced that the current GMs of the Equine, Marine, and Home Groups—Tom Winsor, Gary DeSanctis, and Peter Miller—have been promoted to Group President of their respective divisions. And Chief Financial Officer Michael Henry will add the title of Chief Operating Officer and will be AIM’s CFO/COO.

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