Mountain and outdoor life, often go hand-in-hand with healthy living. It's why Active Interest Media (AIM)—SNEWS' parent company—combined seven operating groups into four and promoting leaders within the company last week.

CEO Andy Clurman called the organizational changes at the Boulder media company “the next step in accelerating our already-successful evolution of the publishing model.” 

“By combining seven operating groups into four, and by elevating proven leaders to roles of greater authority,” Clurman said, “we will streamline our product development cadence and ensure a disciplined focus on our key initiatives: consumer and marketing memberships; event growth; marketing services; and video.”

Jonathan Dorn has been tapped to lead the Active Living Group a consolidation of AIM’s former Outdoor, Mountain, and Healthy Living Group. AIM's three other groups are the Home Group, Marine Group, and Equine Group.

Andrea Kupfer will step up to lead Catapult Creative Labs, AIM’s in-house agency, as VP & Managing Director. Clurman also announced that the current GMs of the Equine, Marine, and Home Groups—Tom Winsor, Gary DeSanctis, and Peter Miller—have been promoted to Group President of their respective divisions. And Chief Financial Officer Michael Henry will add the title of Chief Operating Officer and will be AIM’s CFO/COO.


aim leadership

New leadership at Active Interest Media

Active Interest Media, parent company of SNEWS, BACKPACKER, Climbing, SKI, Warren Miller Entertainment, and more titles, is shaking things up at the leadership level with two new hires and a promotion of a longtime employee. Following a reorganization of the four divisions—Equine more


Promotions and Additions Within the Mountain Group of Active Interest Media

Stephen Sebestyen has moved from Web Producer at the Outdoor Group into the role of Digital Director for the entire Outdoor Group, which contains both the Mountain Group properties of SKI and Warren Miller Entertainment, and oversees other brands like Backpacker, Climbing, SNEWS, more

SNEWS® acquired by Active Interest Media

SNEWS®, the leading insider trade news source for the outdoor and fitness industries, has been acquired by Active Interest Media, the publisher of highly influential consumer magazines such as Backpacker, Yoga Journal and other healthy living publications. The acquisition, more


Active Interest Media Promotes Andy Hawk to Managing Director of Mountain Group

Boulder, CO (January 9, 2017) – Active Interest Media ( today announced the promotion of Andy Hawk to Managing Director of AIM’s Mountain Group. Expanding on his role as Managing Director for Warren Miller Entertainment, Hawk will now oversee AIM’s full portfolio more

Active Interest Media Promotes Key Staff Following Acquisition of Equine Network and Horse Media Group

Boulder, CO. -- In conjunction with its acquisition of all equine titles and online properties published by the Source Interlink Media division of Source Interlink Companies, Inc. (Source, and by Horse Media Group (HMG,, Active more

Ski Magazine & Warren Miller Entertainment, Part Of Active Interest Media’s Mountain Group, Appoint Veteran Staff Into Lead Management Roles

Boulder, Colo. – January 28, 2020 – Active Interest Media (AIM, announced key promotions for its Mountain Group, which consists of leading industry brands SKI Magazine, Warren Miller Entertainment (WME), and the Fly Fishing Film Tour (F3T). Fiachra 'Fig' Stokes more


Active Interest Media Acquiring Bonnier Mountain Group Properties

Boulder, CO (May 1, 2013) -- Active Interest Media (AIM) today announced it has reached an agreement to acquire the properties of the Bonnier Mountain Group, including SKI, Skiing, Warren Miller Entertainment and NASTAR. The agreement, expected to close on May 31, returns AIM’s more


Active Interest Media Acquires Fly Fishing Film Tour

Boulder, Colo. (October 4, 2018)—Active Interest Media (AIM, announced today that it has acquired the Fly Fishing Film Tour (F3T, Also based in Boulder, Colo., F3T is the original and largest annual showcase of fly fishing films, reaching more than more

Nastar logo 2020

NASTAR Operations Return Back to Active Interest Media & SKI Magazine

PARK CITY, UTAH (June 2, 2020) - Active Interest Media (AIM) and U.S. Ski & Snowboard today announced that NASTAR operations will transfer back to the program’s owner, AIM. AIM and U.S. Ski & Snowboard remain partners in the marketing, promotion, and growth of the 52-year-old more