New Suspension Elliptical Challenges Owners to Believe in Better

Re-engineered Machines by Matrix Prove Details Make the Difference

Matrix Fitness announces the launch of an all-new Suspension Ellipticalâ„¢ line, to deliver a better, exhilarating workout experience while minimizing machine wear and maintenance. The products, launching at the Club Industry Show October 13 to 14, 2011, in Chicago, Ill., challenge owners to experience a new standard in machines that solve real market concerns.

“By listening to facility owners, service technicians and users, we looked at the elliptical differently, with fresh eyes,” said Mrako Fenster, director of industrial design. “We engineered several details with those specific audiences in mind. We gave users a more comfortable, total-body workout. As for facility owners and service technicians, we gave them a cord-free, compact design for easy placement, in addition to simplified maintenance.”

To optimize user feel, Matrix's Suspension Elliptical was designed to move fluidly at a “Constant Rate of Acceleration.” The machine's patented suspension design, free of wheels and tracks, eliminates friction and delivers the smoothest, most efficient motion possible. The Ascent's contralateral action mimics the body's true movement and, along with tapered, dual action handle bars, ensures a proper fit while delivering a full-body workout.

Comfort and convenience are further enhanced with Ergo Formâ„¢ grips with integrated resistance controls. Pedals are positioned lower to the ground to allow users to easily step on and off the product. Further, the pedals allow for a natural ankle flexion to reduce the foot tingling sensation produced by other machines.

“Our drive to innovate inspires us to creatively solve product challenges that others may ignore,” said Mark Zabel, vice president of global marketing. “Solving market problems inspires our drive to innovate for our customers. “

The new Suspension Elliptical line consists of six models. In addition to the above technological advancements, features included on premier models, such as the E7xe, are equipped with:
• Integrated 15” touch screen display with FitTouch™ Technology
• Vista Clear™ Television Technology – the most vibrant picture quality in the industry
• Compatibility with Nike + iPod® for the Gym for workout tracking and with for tracking via USB
• Compatibility with iPod for video and audio playback, charging, and on-screen playlist selection
• Integrated personal three-speed fan
• Compatibility with Virtual Active™ technology - a high-definition workout experience with real destination footage from the world's best running trails
• WiFi enabled for use with Matrix's exclusive Asset Management System
• USB port for charging of USB 2.0 devices

About Matrix Fitness

Matrix Fitness ( is the premium commercial brand of Johnson Health Tech and is comprised of a complete line of cardiovascular and strength-training equipment for health clubs and other fitness facilities.

About Johnson Health Tech North America, Inc.

Johnson Health Tech North America (JHTNA), Inc., is a leading provider of a full line of cardiovascular and strength-training equipment for health clubs, vertical market and homes. Its brands include Horizon Fitness (consumer exercise equipment), Matrix Fitness (commercial products) and Vision Fitness (specialty equipment). JHTNA is a subsidiary of Johnson Health Tech, Co. Ltd.

Johnson Health Tech, Co. Ltd., has been producing premium fitness equipment since 1975 and is the world's fastest growing manufacturer of fitness equipment.


Vision Fitness Launches Smaller, More Economical Suspension Elliptical

COTTAGE GROVE, Wis. (October 20, 2009) – There's no doubt that Suspension Elliptical™ trainers are gaining in popularity among fitness consumers. The ability to vary workouts and target different muscle groups all while mimicking your natural movement is a distinct advantage more


Suspension training staying the course: Trends and products

This fitness fad seems to be hanging around. When bodyweight and suspension training became hot (again) a decade ago, people may have wondered whether the new lines of simple-looking straps were just another late-night infomercial craze. After all, why would consumers pay up to more


TRX Suspension Trainer

Sometimes, looks can be deceiving. At first glance, the TRX Suspension Trainer Professional appears to consist of about $20 of webbing and buckles, which is indeed the case. But this package is actually a comprehensive portable gym with a kick-butt workout program that can more

Matrix Fitness Creates New Line of Ascent Trainers

Matrix Fitness announces the launch of an enhanced line of Ascent Trainers®, a series of suspended elliptical fitness machines that recreate the experience of running up hills or climbing stadium steps, debuting at the Club Industry Show October 13 to 14, 2011, in Chicago, Ill. more

New Incline Elliptical Allows Users to Vary Workouts; Target Tone

COTTAGE GROVE, Wis. (July 27, 2007) – Horizon Fitness is rolling out a new elliptical trainer featuring an electronic incline feature. The EX-76 incline elliptical (MSRP: $1,199) – which launches at sporting goods retailers this fall – allows users to adjust the intensity more

LIVESTRONG by Johnson Wins Five Treadmill Doctor Awards

Johnson Health Tech's LIVESTRONG line of fitness equipment received five awards in the 14th annual Treadmill Doctor reviews, an online, popular review of fitness equipment by a leading, national services company that specializes in the maintenance and repair of residential and more

New Matrix ClimbMill Answers Industry’s Call

Matrix Fitness announces the launch of its new ClimbMillâ„¢ line, a series of climbing machines that address the specific needs of users, trainers, owners and service technicians in an innovative and purposeful way. The new ClimbMill by Matrix is set to debut at the Club Industry more

AFG Wins Three Treadmill Doctor “Best Buy” Awards

Advanced Fitness Group (AFG) received three awards in the 14th annual Treadmill Doctor reviews, an online, popular review of fitness equipment by a leading national service company that specializes in the maintenance and repair of residential and commercial equipment. The AFG more

Octane Earns Praise in Elliptical Review By Consumer Publication

BROOKLYN PARK, Minn. – Feb. 2, 2010 – The extremely popular Octane Fitness ( Q37e elliptical cross trainer won great recognition in a February 2010 review of 19 elliptical machines by a leading consumer publication. “Naturally, we are thrilled to more