Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors.

Ride the elevator with Craig Olschansky, inventor, founder, and CEO of the Gelliflex Abacus.

The Gelliflex Abacus is a gel-ball trigger point and self-massage device targeted for those who seek relief from hand, finger, thumb, elbow, and arm aches and pains caused by overuse or repetitive activity—thinking climbing or running or long days outside. It incorporates interchangeable soft, non-latex elastomer gel-balls of different firmnesses, allowing the user to customize and utilize it in a wide variety of locations and positions creating literally thousands of restorative combinations. 

The patent-pending design is the only product that combines the features of squeeze ball techniques, rolling action, and compression with almost infinite combinations. These features allow the user to either focus on a particular part of the body, or to move fluidly from one motion to the next—much like a therapist would provide. 

With thousands of restorative combinations the Gelliflex Abacus is extremely versatile. It two main parts: the sturdy, wear-resistant frame and the innovative Gelliprene balls. The frame is shaped like an "H" and has a series of built-in slots that easily open and close to accommodate the ball assemblies. The ball assembly is a solid steel axle holding one or two balls depending on desired configurations. The beauty of this assembly is that the axle and the hub inside the ball work together allowing the ball to roll easily and without support of another structure like a wall or floor. Made of our proprietary rubbery material called Gelliprene the Abacus balls are designed specifically for a better tactile and therapeutic feel. The device comes with four balls in three different firmnesses: soft, medium, and hard.

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