Elevator Pitch: Gelliflex Abacus

Relieve knots and tightness from climbing and other activities with this neat tool.
Author:
Publish date:
Gelliflex abacus product shot for elevator pitch

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors.

Ride the elevator with Craig Olschansky, inventor, founder, and CEO of the Gelliflex Abacus.

The Gelliflex Abacus is a gel-ball trigger point and self-massage device targeted for those who seek relief from hand, finger, thumb, elbow, and arm aches and pains caused by overuse or repetitive activity—thinking climbing or running or long days outside. It incorporates interchangeable soft, non-latex elastomer gel-balls of different firmnesses, allowing the user to customize and utilize it in a wide variety of locations and positions creating literally thousands of restorative combinations. 

The patent-pending design is the only product that combines the features of squeeze ball techniques, rolling action, and compression with almost infinite combinations. These features allow the user to either focus on a particular part of the body, or to move fluidly from one motion to the next—much like a therapist would provide. 

With thousands of restorative combinations the Gelliflex Abacus is extremely versatile. It two main parts: the sturdy, wear-resistant frame and the innovative Gelliprene balls. The frame is shaped like an "H" and has a series of built-in slots that easily open and close to accommodate the ball assemblies. The ball assembly is a solid steel axle holding one or two balls depending on desired configurations. The beauty of this assembly is that the axle and the hub inside the ball work together allowing the ball to roll easily and without support of another structure like a wall or floor. Made of our proprietary rubbery material called Gelliprene the Abacus balls are designed specifically for a better tactile and therapeutic feel. The device comes with four balls in three different firmnesses: soft, medium, and hard.

Do you have a new product or company you want to pitch? Here's how to do it.

Related

Trail Truffles - four pouches

New energy bites for hikers hit the market

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Casey Zaugg, Chief Truffle Officer at Trail Truffles. For years, the trail food category has struggled with offering ...read more

LifeStraw Home pitcher

LifeStraw is making water filters for your home

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Alison Hill and Tara Lundy, the leaders at LifeStraw. The LifeStraw Home is a premium water filter pitcher that protects ...read more

Two people running on a mountain in Bridgedale stormsocks

Keep your feet dry through the storm

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Jim Evans, product manager of Bridgedale. Bridgedale’s new 100 percent waterproof StormSock collection has been designed ...read more

Infinite Coolers prototype

Roll your ice-cold drinks to the party

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with A.J. Gonzales, founder of Infinite Coolers. The days of struggling to lug a cooler from Point A to Point B are over. As ...read more

hiking boots

Goodbye, stinky shoes

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Elizabeth Mirowski, CEO and founder of Shoe Defenders. At Shoe Defenders, we have reimagined the way we approach stink. ...read more

Three people wearing KURU Footwear Atom

New shoes that boost foot health

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Bret Rasmussen, founder, inventor, and CEO at KURU Footwear. KURU Footwear is an established online footwear brand that ...read more

Ice climber wearing Appalachian Gear Company hoodie

Elevator Pitch: Appalachian Gear Company

Ride the elevator with John Gage, co-founder of Appalachian Gear Company. Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. The over-use of synthetic fibers in garments has led to microplastic ...read more