Elevator pitch of Bridgedale StormSock - SNEWS

Elevator Pitch: Bridgedale StormSocks

Keep your feet dry through the storm.
Author:
Publish date:

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors.

Ride the elevator with Jim Evans, product manager of Bridgedale.

Bridgedale’s new 100 percent waterproof StormSock collection has been designed and tested to perform to the highest standards in the wettest conditions when hiking, biking, or running, and will keep feet protected from wind, cold and wetness. 

They're made with the latest knitting technology with a HydroTech waterproof, breathable and windproof membrane. This new HydroTech PU membrane allows perspiration to pass to the outer layer of the sock while preventing outside water from getting in. 

The StormSock is constructed with three layers of protection. 

1. The inner Layer that touches the skin is made with up to 60 percent Merino Wool, which has moisture management properties, combined with wicking synthetic fibers to move perspiration away from the foot. A terry loop underfoot cushion that extends around both the toes and over the heel ensures comfortable feet in wet conditions. 

2. The HydroTech™ PU membrane allows perspiration to pass to the outer layer of the sock while preventing outside water from getting in. This Hydrophilic nonporous PU membrane transports perspiration to the outside via solid state diffusion meaning water molecules are carried through the physical membrane as it seeks to maintain heat and humidity equilibrium. This membrane is not affected by foreign object contamination (such as mud, dirt and salts from sweat) unlike the more common microporous membranes commonly found in waterproof clothing. When laminated to the inner and outer layers this midlayer creates a 100 percent waterproof, stretchable and well-fitted sock. 

3. The Nylon and Lycra outer layer protects the waterproof sock against abrasion from footwear and provides excellent stretch to ensure the sock is easy to pull on and off and guaranteeing a snug fit.

The StormSock guarantees foot protection and comfort for outdoor adventurers tackling the wettest trails and will be available online and through specialty retailers in North America in fall 2018.

Do you have a new product or company you want to pitch? Here's how to do it.

Related

Infinite Coolers prototype

Roll your ice-cold drinks to the party

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors.Ride the elevator with A.J. Gonzales, founder of Infinite Coolers.The days of struggling to lug a cooler from Point A to Point B are over. As ...read more

ZipStitch elevator pitch

Not your average bandage

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors.Ride the elevator with John Tighe, president and CEO of ZipLine Medical.ZipStitch is the most advanced wound closure device available without a ...read more

Blonde woman with hat wearing Glade Bamboo Sun Shirts by water

Butter-soft shirts that protect against UV rays

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors.Ride the elevator with Curt Nichols, founder of Glade.This might just be the most comfortable shirt you’ve ever worn. Seriously, you need to feel ...read more

Mr. Steak burner

Fit this grill in the trunk of your car

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors.Ride the elevator with Mick Scully, founder of Mr. Steak.Just in time for grilling season, Mr. Steak has announced a new line of portable grills ...read more

Man walks off ladder leading to Roofnest

Sleep on top of your car in style

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors.Ride the elevator with Tim Nickles, founder and CEO of Roofnest.Roofnest started on a road trip to Moab with a big group of friends getting ...read more

Amelia Boone wearing Ultimate Direction vest

A hydration vest made for mud, sweat, and tears

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors.Ride the elevator with Buzz Burrell, brand vice president of Ultimate Direction.We started the running hydration category in 1985 and continue to ...read more

Gum and phone charger stored inside water bottle

This water bottle has a secret compartment

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors.Ride the elevator with Houston Max and Charlie Crisan, co-founders of Bindle Bottle.The water bottle has become a staple in the daily lives of ...read more

A lantern hangs from a hiker's backpack with Heroclip

One clip. Dozens and dozens of uses.

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors.Ride the elevator with Mina Yoo, founder of Heroclip.Several years ago, I had a baby, decided to summit Mt. Rainier, and moved into a fixer-upper ...read more