The newly-created general manager position signals the brand's North American expansion.

Jack Wolfskin appointed Diana Seung as the first general manager of the North America operation, which will be based out of Salt Lake City.

A Jack Wolfskin representative confirmed the news, without offering more information yet. Seung did not return our messages, but she recently updated her position on LinkedIn from Camber Outdoors to Jack Wolfskin.

Seung stepped in during tumultuous times at Camber Outdoors

Seung has been serving as Camber’s interim executive director since February, after the resignation of Deanne Buck, who held the position for six years. 

Buck left the role after making a controversial statement at Outdoor Retailer Snow Show last February 1, calling Camber’s CEO Equity Pledge, the “first of its kind.” The CEO Equity pledge, which was signed by 60 people (mostly white men) at the time of the announcement, aims to hold leaders accountable for improving DEI (Diversity, Equity, Inclusion) efforts within their companies and to more directly engage under-represented sectors of the U.S. population, specifically people of color (POC).

Within minutes of the announcement, social media began pulsing with outrage, as people took issue with two aspects regarding Buck’s presentation: 1) the claim that the pledge was the first of its kind, and 2) the lack of people of color involved in its planning and execution.

Since the controversy, Camber and Seung have been quietly and diligently working to right the ship, heal the wounds, and craft a vision for the organization that will move them forward.

Before Camber, Seung was at Backcountry.com and served on the Camber Board of Directors. In light of her new role with Jack Wolfskin, she will resume serving on Camber's board.

In December 2018, Callaway Golf Company acquired Jack Wolfskin for more than $470 million.

SNEWS will update this story as more information becomes available.

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