Over the next few weeks, Outdoor Retailer will be promoting 30- to 45-second clips of retailers and brands talking about why they're going to the Winter Market in November.

"The Pulse" video series was made to help people understand the new show cycle and changes from the perspective of a variety of industry insiders. It answers questions about Winter Market, why November, and offers insight as to how brands and retailers are approaching the three shows. 

Todd Spaletto, president of the outdoor and lifestyle group at Wolverine Worldwide, kicks off the series.

The nine other videos in the series feature executives at adidas, Royal Robbins, Fjallraven, Salomon, Red Wing, Smartwool, Good Sports Outdoor Outfitters, and Asolo. 

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