Outdoor Retailer debuts Innovation Awards - SNEWS

Outdoor Retailer debuts Innovation Awards

Apply between Sept. 10 and Oct. 10.
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Social media zone at Outdoor Retailer Summer Market 2018. Woman sitting on yellow couch under neon "We are outdoor" sign.

The social media zone debuted at Outdoor Retailer Summer Market 2018.

Cutting-edge products and brands pushing the limits in outdoor gear, materials technology, and retail services have another chance to be recognized and celebrated.

Outdoor Retailer announced its inaugural Innovation Awards, which will be handed out on the first night of Winter Market on Nov. 8 at the Colorado Convention Center in Denver.

“We’re excited to unveil the Outdoor Retailer Innovation Awards at Winter Market,” Show Director and Vice President Marisa Nicholson said in a news release. “Innovation remains a centerpiece in our industry. We are all searching for lighter, faster, stronger and technically superior. We’re seeking ways to streamline and customize our business. Now, as we get set to open the winter season at the November show, we will have an opportunity to acknowledge the products, brands and people at the forefront and making an impact that will extend beyond our industry.”

Entries will be judged by a panel of luminaries, designers, retailers, and media based on a number of factors, including concept, design, functionality, originality, sustainability, and impact. Anyone interested in serving as a judge can submit on online application.

A pool of finalists, which will be on display on the show floor throughout Winter Market.

Outdoor industry and event veteran Liz Ferrin is working with Outdoor Retailer once again and producing the awards. Ferrin has also facilitated the production of Outdoor Retailer's Inspiration Awards and Sundance Film Festival activation, among other programs. 

The submission period for products and services opens on Monday and runs through Oct. 10. Rules, the entry form, and the judge application can be found online at outdoorretailer.com/innovationawards.

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