There's so much to do at Outdoor Retailer that it's hard to pick what to attend and what to skip. Here's a listing of all the events we've gathered for Day 1 of the show: happy hours, educational events, athlete meet & greets, sales for charity, giveaways, and more. Check Outdoor Retailer Daily for more educational events, and come back tomorrow for a full listing of what to do on Day 2.

All events were submitted by the brands hosting them.

Breakfast with Good To-Go

9 am, #VO2062

Start your morning off right with a healthy and delicious breakfast from Good To-Go. Featured meals include the award-winning Oatmeal and Granola prepared by award-winning chef, Jennifer Scism.

Swim with Sea Turtles at Pacsafe

9 am, #13041

Have the virtual reality experience of a lifetime! Stop by Pacsafe and let The Nature Conservancy take you on an underwater ride with Sea Turtles.

Wake Up with SNEWS

9 am, #22050

Wake up with SNEWS for the latest in outdoor industry news and a cup of tasty, Vietnamese pour over coffee from Copper Cow Coffee. First 50 people to arrive at the booth each morning will receive a free SNEWS BUFF.

Morning coffee from Jetboil and Carabiner Coffee

9 am, #26027

Free coffee every morning at the Jetboil booth provided by Carabiner Coffee.

Taste of Seattle Coffee Pour-Over

9 am, #40

Get a free java jolt on your way in with a cup of fresh Seattle brew.

Nikwax’s Gear Love Story Confessional

9 am, #17001

Have a heartwarming, tragic, or perhaps sordid tale about a favorite piece of gear? We all have that cherished piece: a tent that’s gotten us through stormy nights on mountaintops, a puffy that’s kept us warm at countless belay stations, or boots that have carried us over many miles of trail. Come share your #gearlovestory in our video confessional booth, walk away with a gift, and be entered to win a grand prize package of Nikwax gear care.

Join the Renewal Movement with Mountain Khakis

9 am, #8009

Bring a piece of well-loved MK apparel to the Mountain Khakis booth, or the Hell Yeah! Tour rig on the south plaza, in exchange for your choice of a new MK top or bottom for $20! The MK team will record your adventures and the Renewal Workshop will upcycle the piece for its next life, keeping apparel out of the landfill!

Join Us On Our Durable Journey

9 am, #39212

At this year’s Summer OR Show, the CORDURA brand wants you to be a part of the ride. Stop by their booth to immerse yourself in the great outdoors in a brand new way. They're debuting a 360 viewing experience told through the lens of some seriously durable people, all in celebration of a new brand campaign launching at the show. The experience will take you on an exciting journey exploring the backroads, mastering the mountains and thrashing the trails. So stop by for the launch and visit the CORDURA brand world in 360.

Free Jeans Every Hour Giveaway

10 am, #VO2260

Were going to put your Canadian knowledge to the test as we host a fast paced trivia game centred around fun Canadian facts. Every hour on the hour we will get on the mega phone and ask a trivia question, first person to answer correctly will win a free pair of DUER jeans.

MSR Windburner Demonstration

11 am, #26015

Stop by the Cascade Designs Booth to see MSR’s very own Category Manager, Doug Sanders, demonstrate how MSR WindBurner line has expanded into a collection for all users!

CampMaid Inventor to hold Q&A and Live Demonstration filmed by American Outdoors TV Show

11:30 am, #BR423

American Outdoors TV Show is filming Q&A with CampMaid's inventor! Attend and participate in the live Q&A to meet the inventor of CampMaid, Ken Yocum, and hear about his journey becoming one of the fastest growing outdoor cooking companies in the US as well as Australia, Asia, Canada, and Europe!

Livin’ Large at Summer OR: CORDURA Brand BBQ

12 pm, #39212

Swing by the CORDURA brand booth, where we’ll be continuing our year-long #CORDURA50 roadshow marking 50 years of innovation. Plus, catch a glimpse of our durable future as we unveil our NEW brand campaign with a must-see 360 video viewing!

Primus Prep and Grill

12 pm, #13013

Chef Stefan Lundgren from Önsköldsvik, Sweden will be in the main Primus booth throughout the day prepping food and grilling on the new Primus Kuchoma grill. Stop by for a sample!

Maple Bacon Creamees

12 pm, #32118

Darn Tough brings a taste of Vermont to Utah—get a delicious (and free!) Maple Bacon Creamee. Available only until the goodness is gone.

Daily Solar Giveaway

1 pm, #BR601

You chance to snag free Goal Zero gear so you too can live the #SolarLife.

Dave Canterbury Presents Bushcraft First Aid

2 pm, #40

Survival expert, New York Times bestselling author and all-around badass Dave Canterbury covers the basics of emergency medical care in the backcountry.

Taiwan New Products Launch Press Conference

2 pm

Meeting Room 355C

The Taiwan External Trade Development Council is holding a Taiwan New Products Launch Press Conference with complimentary coffee, tea and hors d’oeuvres. See and touch new sustainable textiles and performance fabrics and learning about the hottest industry trends.

Tommy Caldwell Book Signing

3 pm, #10007

Climbing legend Climber Tommy Caldwell will be signing copies of his new book "The Push" at the Liberty Mountain booth.

Trail Sisters Q&A: Women's Equality and Participation in Trail Running

3 pm, #140

Ultimate Direction are hosting a Q&A with some of the very best female runners: Gina Lucrezi, Krissy Moehl, Clare Gallagher and Tara Warren.

Smartwool March for Public Lands Postermaking and Happy Hour

3 pm, #32101

Make a poster to support our public lands and share your plea while marching to the Capital building.

Zion Narrows Ultralite Sleeping Pad Giveaway

3 pm, #BR611

Each day we will be giving away 20 Limited Edition Ultralite Sleeping Pads featuring an inspiring illustration of the Narrows in Zion National Park. Entries will be accepted all day and 10 pads will be given away at each drawing.

Backpack Bonus Hour at Deuter

3 pm, #4001

Deuter will be offering the hip, versatile Walker 20 daypack each day of the show. Price is $40 while supplies last.

adidas Outdoor Book Signing by climbing legend John Long

4 pm, #1017

Climbing legend, John Long, will sign copies of his brand new book, "Stories from the Dirt," a collection of his personal stories over three decades of rock climbing.

Dakota Grizzly Photo Booth!


4 pm

Dakota Grizzly will provide a photo booth where you can take a photo with a grizzly bear (yes, really!) and grab your own personalized stainless steel tumbler.


5:30 pm

Parking Lot across from the Salt Palace

Come hang with the KEEN Crew on Day 1 of OR with drinks, fun and live music from The Head and the Heart!

Mechanical Bull and Whiskey Shots with Mountain Khakis

6 pm

Industry Party

Mountain Khakis brings the Hell Yeah! Tour rig to the Outdoor Industry Party along with the mechanical bull, Wyoming Whiskey shooters, and epic swag.

Thought Leadership Discussion with Cotopaxi

6 pm

Cotopaxi HQ

Get involved in a panel discussion at 74 Main Street.


Thule Stir 20L Pack Sale


Get a steep discount on the Thule Stir 20L hiking pack. Packs go for $30 (retail for $100) and all proceeds go to Camber Outdoors.

Bears Ears mural with Jim Harris at Deuter


Public land activist and artist Jim Harris will create a Bears Ears landscape mural in the Deuter booth on days one and two. Donations to Friends of Cedar Mesa will earn show goers a chance to take home the finished work.

Bears Ears Limited Edition Sock sale


Farm to Feet has created a limited edition Bears Ears sock to support the Conservation Alliance Public Lands Defense Fund. The sock will only be available at the show for $15 while supplies last.

Eagle Creek Cargo Hauler Duffel Sale to Benefit ATCF


Eagle Creek is selling Cargo Hauler Duffels, with 100 percent of proceeds going to the Adventure Travel Conservation Fund (ATCF). The Cargo Hauler Duffel 60L / M in black, normally $99 for $40.

Backpacker's Pantry sale for American Hiking Society


Backpacker's Pantry is providing all new 2017 products for more than half off retail. For $20, get Cincinnati Chili, Three Cheese Mac & Cheese, Three Sisters Stew, Mango Sticky Rice, and Indian Rice Pudding in a mesh camp sack. 100 percent of proceeds benefit the American Hiking Society.

Adventure Medical Kits First Aid Kit Sale


Adventure Medical Kits will be selling Mountain Series Day Tripper Lite first aid kits for $10. All proceeds go to the American Hiking Society.

Industrial Revolution sale


Come by the Industrial Revolution booth and take your pick from a curated collection of outdoor gear at killer prices, all to benefit the Big City Mountaineers. Products will include Light My Fire Sporks, Morakniv knives and LED lighting from UCO.

Air Pillow Benefit Sale for Conservation Alliance


Come by the Sierra Designs booth any time during the show to pick up one of our brand new air pillows for just $10. All sales benefit the Conservation Alliance.

Stanley Quenchers for Conservation Alliance


Come by the Stanley booth and buy a Stanley Adventure Vacuum Quenchers, the proceeds of which will go towards the Conservation Alliance. 20- and 40-oz sizes available for $10 and $20.

Osprey Pack Sale


Osprey will be selling its new SS18 Hikelite for $40 to benefit the Continental Divide Trail Coalition to celebrate the upcoming 50th anniversary of the National Scenic Trails Act.

Sea to Summit product sale to benefit the Himalayan Stove Project


X-Kettles & X-Brew Coffee Drippers for sale with 100% of proceeds donated to the Himalayan Stove Project. X-Kettle $25 | X-Brew $10 | Buy both for $30 (While stock lasts).

A Couple Crazy Creek Deals to Support 'Leave No Trace'


Swing by the Crazy Creek booth and get a sweet deal on a comfy Hex 2.0 Chair or Alpine Sac (while supplies last). Proceeds benefit Leave No Trace Center for Outdoor Ethics.

Mountain Khakis Sale


Pack light + shop MK at the show = wardrobe upgrade! Apparel for guys & gals. Throughout the show (but hustle, while supplies last). Benefits Outdoor Alliance.

Donate a Sleeping Pad to Softer Streets


For some people, sleeping outside isn’t a choice. Softer Streets is dedicated to giving people experiencing homelessness a comfortable, durable, portable sleeping pad so they can rest a little easier at night. Klymit is proud to support Softer Streets by donating one Static V Sleeping Pad for every Pillow X Large we sell at Outdoor Retailer. We will be offering the pillows at a discounted price of $20.

Wilderness Press Sale to Benefit The Conservation Alliance


For a small donation, get a magnificent, full-color guide to see the best that the night sky has to offer with a companion deck of playing cards perfect for games or to use as flashcards.

Toad&Co. Sale to Benefit The Conservation Alliance


Assorted style for men and women including: Papyrus Flowy Tank, Tamaya Dos Tunic, Swifty Trail Skirt, Smythy SS Shirt, Coolant SS Shirt.


Assorted Smartwool Merino apparel including: Women’s Merino 150 Patter Hoody, Llight Capri and PhD Seamless Strappy, and Men’s Merino 150 Pattern Boxer Brief and Merino 150 BL Tee.

Nuun Hydration Sale to Benefit The Conservation Alliance


Nuun Performance: Electrolyte and Carbohydrate Powder for longer, intense workouts.

La Sportiva Hoody Sale to Benefit The Conservation Alliance


Rocklands and Yosemite Hoodies: Rich with technical features and casual style, these lightweight, cotton fleece zip-up hoodies offer the ideal balance between comfort and functionality.

Oboz Footwear Sale to Benefit The Conservation Alliance


Men's and Women's Selway: Oboz flip-flops with the same supportive shape as our O-FIT Deluxe Footbeds, featuring carbon rubber pods on the outsole and a springy EVA midsole for comfort.

Nikwax SolarWash Sale to Benefit The Conservation Alliance


Nau Sale to Benefit The Conservation Alliance


Assorted Styles for men and women including: Men’s Randygoat Lite Henley; S/S Dissolve Shirt; S/S Kanab T-Shirt; Introvert Work Jacket and Women’s Astir Tank Dress Stripe; S/S Kanab Top; Skipline Tank; Slight Anorak.

Farm to Feet Sock Sale to Benefit The Conservation Alliance


Special Edition Bears Ears Hiker: Lightweight Merino Wool Hiking Sock

Columbia Complimentary Pins for The Conservation Alliance


Stop by the Columbia booth for a complimentary pin in support of The Conservation Alliance. For every pin taken off the pin wall, Columbia will donate $2 to The Conservation Alliance. One pin per person while supply lasts.

All Good Sun Care Kit Sale to Benefit The Conservation Alliance


“This Lane is Our Land” BOCO TRUCKER HATS Sale to Benefit The Conservation Alliance & OIA


Klean Kanteen Custom 16oz Tumbler Sale to Benefit The Conservation Alliance


Backpackers Pantry Sale to Benefit The Conservation Alliance


Kelty Bestie Blanket Sale to Benefit The Conservation Alliance


Wander over to Kelty and pickup an extra-large insulated Bestie Blanket for $20, while supplies last.

SuperFeet Footwear for The Conservation Alliance


Stanley for The Conservation Alliance


Adventure Quencher 20 and 40 oz, while supplies last.

Ruff Wear Wildlands Leash Sale


The Ruffwear Wildlands Leash blends our passion for protecting wild places as well as our connection with our dogs. Strong and lightweight, the Wildlands Leash includes a padded, ergonomic handle, unique Ruffwear-designed hardware, and outdoor-inspired patterns. All proceeds from the sale of this leash will be donated to The Conservation Alliance.

Ibex Merino Sale to Benefit The Conservation Alliance


Buy men's Merino Sol T and women's Merino OD Heather Tank every day of the show, while supplies last, to support The Conservation Alliance.

Oboz Flip Flops Sale Benefits the Conservation Alliance


Outfit your feet for summer in Oboz' Selway flip flops for just $20! All proceeds go to the Conservation Alliance. While supplies last; men's and women's sizes available.

HydraPak Sale to Benefit Access Fund

#3050 & #5031

Come by the HydraPak and Access Fund booths for limited-edition STOW 500ML bottles, co-branded and produced exclusively for Outdoor Retailer attendees. For $5, grab a bottle and support Access Fund's public land conservation efforts.

Try on Oboz, get a free tree!


Simply try on a pair of Oboz and take home a free tree sapling to make a corner of your world a bit greener.

Personalize Your Primus

10 am, #VO2258

Primus is giving away 200 new 2018 Vacuum Tumblers. Recipients can customize their own tumbler by selecting their color choice of stainless, blue or black. Then, using a brass stamp kit of Primus Sans letters, they can add their initials to the leather tab of the sustainable faux-wool coozie.

Underwear Giveaway!

10 am, #32031

Terramar is giving away 2,400 pairs of performance underwear with a recommended minimum donation of $1 to benefit Big City Mountaineers!

Preserve and Protect Bears Ears T-Shirts for Sale!

10 am, #A112

Stop by the National Parks Conservation Association booth during the summer show each day and show your support for Bears Ears by purchasing a “Preserve and Protect” T-shirt by Wild Tribute.

Jennifer Pharr Davis Book Signing

11 am, #BR315

Farm to Feet ambassador and hiking superstar Jennifer Pharr Davis will be signing copies of her latest book Families on Foot. Farm to Feet will give a pair of its hiking socks with each book purchased ($10) with proceeds benefiting The Appalachian Trail Conservancy.

Ruffwear’s Ruff Adventure Dog Adoption Program Returns to OR

11 am, #34081

Looking to make your adventures a little sweeter? Swing by the Ruffwear booth or keep an eye out on the show floor as 5 Ruff Adventure Dogs walk the show looking for their forever adventure partner. Best Friends Animal Society’s SLC partner, Rescue Rovers, will be bringing RAD-qualified dogs ready for adoption. Ruffwear will cover the cost of adoption and air travel from SLC to the closest major airport for qualified adopters.

Book Signing with AHS Ambassador and Record-Breaking Thru-Hiker Liz Thomas

2 pm, #23033

Meet thru-hiker Liz Thomas, get some advice for your next thru-hike, and pick up a copy of her new book with Falcon and Backpacker: Backpacker Long Trails.

Pully Time at PLUSfoam

2 pm, #41045

Come by for puppy time at PLUSfoam and meet one of Nuzzles & Co's adorable rescue dogs. All dogs will be available for adoption and are looking for wonderful new homes!

YETI New Product Pro Deal

2 pm, #38134

Swing by for 50 percent off two of YETI's newly released products, all to benefit the Conservation Alliance.

YETI Surprise Sale to Benefit The Conservation Alliance

2 pm, #38134

TOAKS Giveaway and Sale

2 pm, #BR627

TOAKS Titanium cookware will raffle off products each day at 2pm and sell their Titanium Spork for $5 to benefit the Oregon Desert Trail.

Artist Series Trucker Sales to Benefit SheJumps

2 pm, #33055

Come see Sunday Afternoons to buy a trucker hat and support SheJumps.

Ibex Outdoor Clothing happy hour to benefit the Access Fund

4 pm, #36135

Join Ibex for happy hour and product giveaways to benefit the Access Fund.

Haiku Bag Sale

4 pm, #38182

Choose from an assortment of discounted Haiku bags for $10 - $25 (retail for $28 - $60). All proceeds go to Camber Outdoors.

HydraPak Sale to Benefit Access Fund

8 am, #3050 & #5031

Come by the HydraPak and Access Fund booths for limited-edition STOW 500ML bottles, co-branded and produced exclusively for Outdoor Retailer attendees. For $5, grab a bottle and support Access Fund's public land conservation efforts.

Toad&Co and SheJumps Raise a Glass to Outdoorswomen

4:30 pm, #30051E

SAXX Underwear Sale


The fastest growing men's underwear brand in North America is having a huge sale! All proceeds benefit the Conservation Alliance.


Tepui Tents Happy Hour

4 pm, #36179

Jetboil and Eureka! Happy Hour

4 pm, #26027

Try a new meal from Good To-Go: Chicken Gumbo. Chef Jennifer Scism will be cooking andouille sausage to jazz up this classic New Orleans dish.

#SaltLakeLovesOR Happy Hour


Salt Lake Visitor's Center

Stop by the Visit Salt Lake Visitor’s Center (in the Salt Palace, directly across from the Marriott) for Happy Hour to enjoy Utah beer and local music from The Wandering Stars as we celebrate 20+ years of OR in Salt Lake.

Bob Swanson Memorial Happy Hour

4 pm, #8041

In honor of the late Sierra Designs co-founder and Big Agnes designer, Bob Swanson, we will be hosting a happy hour to announce a new grants program that will help fund exploration and adventure. Come raise a glass to the most interesting man in the outdoor industry.

Think Outside Happy Hour with Sierra Designs

4:30 pm, #23017

Come have a beer with Sierra Designs! Check out all our new gear and meet adventure athlete extraordinaire and Sierra Designs ambassador Andrew Skurka, who will be on hand to sign copies of his new book “The Ultimate Hiker’s Gear Guide: Second Edition.”

Sunday Afternoons' 25th Anniversary Sundae Celebration

5 pm, #33055

Enjoy a sundae on Sunday Afternoons! Come choose your toppings and celebrate the company’s 25th anniversary.

Sterling Happy Hour

4 pm, #3027

In August of 2009, the AMGA community, Sterling Ropes and the climbing world suffered a tremendous loss in the death of Craig Luebben. Craig was an exceptional AMGA Instructor Pool Member, Certified Rock Guide and long-time Sterling Ambassador. He exemplified the ultimate role model as a guide and climber with his strict adherence to AMGA principles, positive attitude and infectious love of the mountains, climbing and life.

AMGA has partnered with Sterling to create the Craig Luebben Educational Fund which will help future generations of guides offset the cost of guide certification. With a goal of $25,000 by the end of 2018 and $50,000 by 2019, the 10-year anniversary of Luebben’s death, Sterling will kick-off the fundraising with a match initiative to encourage others to donate.

At OR, Sterling is going to host a Happy Hour with raffle and all proceeds will go to the CL Fund: Wednesday, July 26th, 4 - 6pm. There will be an autograph session with athletes (including Chris Sharma, Kevin Jorgeson, Joe Kinder, Angela Hawse and more).

Crazy Creek's 30th Anniversary Happy Hour

4 pm, #21045

Come Celebrate with Crazy Creek! Tap beer, raffle for FREE prizes, commemorative Klean Kanteen Cups, and more!

Tell us about your first experience with a Crazy Creek with #MYFIRSTTIME.

Headsweats Happy Hour

4 pm, #38179

Join Headsweats for an in-booth happy hour in support of public lands from 4 to 6pm on Day 1. Limited edition "This Land is Our Land" Performance Truckers and pint glasses are available with a $10 donation to the National Parks Foundation, the official charitable partner of the National Park Service.

Stand for Public Lands Happy Hour with Nau

4 pm, #8001

Join us to celebrate our protected wild lands and waterways with a happy hour in support of ONDA, Cal Wild and Forterra. Purchase raffle tickets for Nau product and limited postcard packs, with 100% of proceeds going to these organizations. Beer and snacks will be served.

SAXX Underwear Sale

4 pm, #38182

Assorted styles of men's briefs and boxer briefs will be for sale. Proceeds benefit the Conservation Alliance.

KEEN Happy Hour

4 pm, #32183

Come join the KEEN crew, ambassadors and fans for KEEN Happy Hour on Days 1,2,3 of ORSM 2017! Pints are $5 and beer is free! All proceeds go to Outdoor Afro. Come party for a cause!

Black Diamond Happy Hour with Chris Parker and the BD Trio

4:30 pm, #6005

Happy Hour with music by Chris Parker and the BD Trio. Beer will be served. Buy a glass for $5 and get unlimited refills.

Farm to Feet Appalachian Trail BBQ

4:30 pm, #BR315

Farm to Feet is celebrating its partnership with the Appalachian Trail Conservancy and the launch of its AT sock collection with some famous NC Skylight Inn BBQ and beers. Grab a slider, a beer, and get a pair of the new Harpers Ferry sock, and enter to win one of two Deuter packs filled with gear from the ATC, Buff, ENO hammocks, Leki poles, Vasque boots, Woolrich, Farm to Feet, and more.

Steps Toward Sustainability Happy Hour With SOLE, ReCORK and Scream Agency

4:30 pm, #34175

Help us recycle corks by drinking wine and listening to TED-style enlightening talks from organizations that are making environmentally sustainable choices and using business as a force for positive change.

Stanley Happy Hour

4:30 pm, #14001

Swing by the Stanley booth for happy hour and pick up your own Adventure Stein ($10) with some frothy goodness included! Proceeds of the purchase will go to Big City Mountaineers.

Spirits & Springs

4:30 pm, #30000E

Join us for a Gold Sprints Competition and tasty bourbon cocktails. You could win a Pure Cycles x People For Bikes limited edition bike, plus more cool prizes!

Happy Hour with Granite Gear & Eric Larsen

4:30 pm, #6037

Enjoy ice cold beer in a free trail mug and a raffle of some of Granite Gear’s 'coolest' gear. Plus, Polar Explorer Eric Larsen will sign copies of his award-winning book On Thin Ice.

Sherpa Adventure Gear Happy Hour

4:30 pm, #3000

Offering free beer, wine and Nepalese appetizers while holding a sale to raise funds for Sherpa Adventure Gear Fund.

Free Beer and Film Screening with Pacsafe

4:30 pm, #13041

Join Pacsafe for a screening of A Plastic Ocean and enjoy a free pour of Wasatch Evolution Amber in a Klean Kanteen Pint Cup (while supplies last) when you donate to The Nature Conservancy; suggested donation of $10.

MYSTERY RANCH Hosts Happy Hour for Yellowstone Forever

4:30 pm, #1001

All show attendees are invited to learn about the mission of Yellowstone Forever, participate in a fundraising raffle for the organization and enjoy a cold brew.

COAST Happy Hour to Benefit Portland's Forest Park

4:30 pm, #28045

ALLIED's 30th Anniversary Party

6 pm, Utah Museum of Contemporary Art

Join ALLIED at UMOCA for their 30th anniversary party, featuring complimentary drinks, food, music, giveaways, and a multi-media exhibit, "Aspects & Ascents."