Day 2 of your Summer Market 2014 O.R. Daily published by SNEWS is here.
And we're proud to say that this issue is 100 percent, Made in the USA ... well maybe. We think the paper comes from Pacific Northwest trees, but it could be Brazil. Oh, and these Macs we're producing the magazine on are designed in California, but they are most certainly made in China. We're also uncertain if our staff is 100 percent American ... there might be some Irish and Italian blood in this newsroom.
Long story short ... "Made in the USA" is complicated, and the outdoor brands embarking on the domestic route of production are encountering plenty of hurdles. We take a look at the obstacle course.
In other news, Industry Breakfast keynote Peter Sheahan challenges the the industry to change and take risk, OIA elects a new board, and the Outsiders Ball raises $300,000 to get more youth outdoors.
There's plenty more, including coverage of the latest tents, sleeping bags, camping furniture, stoves, coolers and lighting. And check out new exhibitors, new product picks, and photos captured at the show. Get educated too, with our special SNEWS Retail College section in the magazine.
Click here, or on the cover, to view the 136-page, tablet-friendly digital edition distributed at the show on Day 2, August 7, 2014.
For all five O.R. Daily issues from Summer Market 2014, and editions from past Winter and Summer Market seasons, click here. Every issue is free and open to the public, so share away on social media, too!