Interbike will move to Reno-Tahoe starting in September, 2018, the trade show announced on Thursday.
The new Interbike Marketweek will kick off with a consumer-facing event on Saturday, Sept. 15, 2018, then segue into the OutDoor Demo. Both will be held at the Northstar California Resort. After the demo day, the trade show will be held at the Reno-Sparks Convention Center.
The contract runs through 2022.
Reno was the long-time home of Outdoor Retailer before it moved to Salt Lake City. In early May, representatives from Emerald Expositions, which is also the parent company of Outdoor Retailer, visited Reno to discuss the possible relocation of one or both of the trade shows.
Interbike has previously been held in Las Vegas.
“Las Vegas has been a great home and we appreciate their partnership over the years,” said Pat Hus, vice president of Interbike, in a press release on Thursday. “However, Reno-Tahoe gives us an unmatched blend of world-class venue for a consumer festival and the OutDoor Demo, state of the art convention center, fantastic hotel choices, robust nightlife and a more intimate environment of welcome and celebration. Cycling will be the center of attention for the Reno-Tahoe area for the entire week. The Reno-Tahoe experience will be personable, affordable and picturesque for all attendees.”
In February, Emerald Expositions told the state of Utah that it would not be invited to submit a proposal to host Interbike, because of disputes with the outdoor industry over Bears Ears National Monument and other public lands issues in Utah.
“For the first time in a very long time, we’ve been able to hit the reset button on Interbike and OutDoor Demo and give the industry something new and fresh that we couldn’t do in our previous locations," Hus said in the press release. "With the support and investment from the city of Reno we are going to be able to truly create a one-of-a-kind, week-long celebration and experience around cycling. We also recognize that this is a critical time in our industry and that we need to provide a more cost-effective approach to exhibiting at the show, and we are now able to provide that.”