Get ready L.A., you’re about to be hit with a wave of fitness enthusiasts, club owners and fitness experts when the International Health and Racquet and Sportsclub Association’s convention and trade show comes to town.
IHRSA spokeswoman Meredith Poppler urged those who haven’t already done so to book hotels soon.
“The L.A. Live area is such a great place to experience this kind of event, with all that built-in energy, so they are going to want to be staying right there,” Poppler said.
From March 14-17, the Los Angeles Convention Center will host the 31st annual show with a few key changes, for instance getting all exhibitors into one enormous hall. Plus, organizers have promised a visit from a mystery celebrity guest, though they're mum on who. After all, what’s Los Angeles without a famous face or two?
SNEWS is calling on IHRSA exhibitors that are debuting new products at the trade show to shoot us an email (firstname.lastname@example.org) with your company and new product information. We're also seeking information of new exhibitors to the the trade show.
This year’s event will be bigger than last year’s sold-out show in San Francisco. More than 320 exhibitors will comandeer about 160,000 square feet of exhibit space. Last year, 305 exhibitors took up about 141,000 square feet.
While focuses on commercial products for the club and gym, IHRSA’s known as a good gauge of home items coming down the pipe for specialty fitness retailers, so stay tuned to SNEWS for our coverage on what's new and trending.
SNEWS recently chatted with Chuck Herman about FitOne’s commercial BallBike (Booth #3047) launch, and he said he expects to see more equipment that encompasses functional fitness within the workout. At least that’s what he hopes, he said.
Many manufacturers are looking to create “something new, an engaging piece of equipment,” Herman said. “The companies that are having success that I see are focusing more on those types of machines that give you that multidimensional workout.”
As usual, the event will offer seminar presentations, fundraisers (including the Bash for Augie’s Quest) and group workouts.
“When you spend your year sitting at a computer planning for this event,” Poppler said, “the rush of being there and seeing it live, and seeing all the industry people you've met over the years enjoying themselves, it's really exciting.”