Teresa Baker is founder of the African American National Park Event, which provides communities across the country with opportunities to participate in events that speak to culture, heritage, and lifestyle.
Baker is an advocate and activist for diversity, equity, and inclusion (DEI) in the outdoor industry. In July 2018, Baker launched the Outdoor Industry CEO Diversity Pledge, which asks C-level executives at outdoor companies to commit to to creating, promoting, and enforcing policies that expand the diversity, equity, and inclusion of their employees, board members, and customers.
It's been 10 years since The North Face launched its widely praised charitable giving initiative Explore Fund, which has provided millions of dollars to outdoor nonprofits over the years. With a stated mission of enabling exploration and fostering a love of wild places, Explore ...read more
This week, a new group called the Running Industry Diversity Coalition (RIDC) announced its formation—a step forward in ending systemic racism in the running industry and running community. Funded by grants from Brooks and HOKA ONE ONE, the coalition is led by by co-chairs ...read more
[This is part two of a three-part series on 2020 gear trends. Read part one here.] With all due respect to the many great outdoor sock brands out there, let’s be honest: For most consumers, socks are a commodity. So when the folks at Nester Hosiery, a North Carolina sockmaker, ...read more
Stamping out racism The Outdoor CEO Diversity Pledge catalyzes business leaders to bust up the all-white club During the summer 2018 Outdoor Retailer show, Teresa Baker roamed the aisles and asked company leaders to sign her just-launched pledge to make outdoor businesses more ...read more
Pocket Outdoor Media, the Boulder-based group that acquired SNEWS and several other active lifestyle publications this year, has become the latest company to sign the Outdoor CEO Diversity Pledge, joining Marmot, Burton, Eddie Bauer, Moosejaw, and dozens of others committed to ...read more
Industry headlines: Intriguing reads from around the web Grants for marginalized communities: In Solidarity Project, the organization that oversees the Outdoor CEO Diversity Pledge, has announced a grant program to support underrepresented and underserved people in the outdoors. ...read more
To honor the 155th celebration of Juneteenth, we wanted to take a moment to honor some of the amazing people working to advance diversity, equity, and inclusion within our industry. As recent events have taught us, we have a long way to go before the industry—and society at ...read more
Industry headlines: Intriguing reads from around the web DEI-focused merit badge: The Boy Scouts of America announced that a newly created Diversity Merit Badge will be required to attain the rank of Eagle Scout. [The New York Times] Black Folks Camp Too: A new startup is on a ...read more
In this edition of Straight Talk, Editor-in-Chief Kristin Hostetter sits down with Teresa Baker, co-founder of the Outdoor CEO Diversity Pledge to discuss how recent events have created an overwhelming surge in interest in the pledge. Here are some soundbites from Baker: We do ...read more
Industry headlines: Intriguing reads from around the web Patagonia and Columbia take on Trump: The two brands have teamed up to support a lawsuit challenging the White House’s assault on environmental protection. [Outside Online] Dakine makes hard choices: The brand is closing ...read more
It might seem that now, in the middle of a global crisis forcing layoffs and closures across the outdoor industry, issues unrelated to the pandemic, like DEI, are in danger of being overshadowed in the national conversation. "Fortunately, that hasn't happened," said Teresa ...read more
Camber Outdoors, the Outdoor Industry Association and Snowsports Industries America have made a collective commitment to encourage diversity, equity and inclusion (DEI) in the outdoor recreation and snow sports industries. With the support and cooperation of DEI leaders Teresa ...read more
After all that has transpired since the events of the 2019 Outdoor Retailer Snow Show in Denver, Colorado, one thing had yet to occur—a formal statement from Teresa Baker. When Camber Outdoors introduced its CEO Equity Pledge, with the intention of making the outdoor industry ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected]. As of today, 96 brands—Outdoor Industry Alliance, KEEN, KAVU, and more—have joined The Plastic Impact Alliance to make Outdoor Retailer a more sustainable trade ...read more
Just when the outdoor recreation industry seemed to be making serious progress on the complex issues of racial diversity, equity and inclusion (DEI), the best efforts of a leading advocacy organization were stopped dead in their tracks. Despite its good intentions the initiative ...read more
Camber Outdoors Executive Director Deanne Buck has tendered her resignation after six years at the helm of the organization who's mission is "equity in the outdoors, from boardroom to backcountry." Buck will be replaced, on an interim basis, by Camber board member Diana Seung, ...read more
On the final day of the 2019 Outdoor Retailer Snow Show last week Camber Outdoors announced its CEO Outdoor Equity Pledge. Following a panel discussion moderated by Harvey Floyd II that included Amy Roberts of Outdoor Industry Association, Kim Miller of Scarpa, Jim Weber of ...read more
Send us news tips to [email protected]. Good news The VF Foundation pledged an unprecedented $1 million to the Outdoor Foundation's core goal to invest in communities to help kids and families get outside. VF is joined by Patagonia and Thule, which have made significant ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? We've created a new form where you can submit tips and story ideas. Teresa Baker, founder of the advocacy organization African American Nature and Parks Experience, will be walking the aisles at ...read more
For almost a decade, industry professionals have wrung their hands over issues of diversity in outdoor recreation. Data from the 2010 U.S. Census formally revealed a demographic reality that many suspected, but few believed to be inevitable. The population is shifting. As ...read more
