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Monet Hambrick of The Traveling Child journeys around the world for a living with her children. In 2019, she authored The Traveling Child Goes to Rio de Janeiro, a children's book that teaches culture through the eyes of two traveling sisters. And earlier this year, she became a ...read more

There are more than 42 million hikers in the United States, but until recently there was no television show made for them. That changed in 2017, with the launch of Epic Trails, a multifaceted media project that uncovers incredible treks across the world, from New Zealand to ...read more

In this episode of First Look, our Editor-in-Chief, Kristin Hostetter, sat down with Kristin Carpenter, Founder/CEO of Verde Brand Communications to discuss the Multi-Channel Marketing Academy. Some topics we cover: The format of the course How brands can cut through the ...read more

In this episode of First Look, SNEWS Editor-in-Chief Kristin Hostetter sat down with Ruben Martin, Co-founder & CEO of Quivers and Sam Cook, Blizzard Tecnica North American President to discuss Quivers' collaborative commerce platform. Some topics covered: How the Quivers ...read more

In this episode of First Look, SNEWS Editor-in-Chief Kristin Hostetter sat down with Dan Abrams, co-founder and CEO of Flylow, to chat about the Kane Jacket and Smythe Bib. Some topics covered: The evolution of Flylow How the Smythe Bib's snaps ensure a perfect pairing with ...read more

In this guide for brands and sales managers we will cover How to overcome objections and get your team on board Finding The Right Time To Upgrade Prepping Your Organization For A New B2B System --- Upgrading your flagging B2B system to a more effective, modern platform is a big ...read more

In this episode of First Look, our Editor-in-Chief, Kristin Hostetter, sat down with Morris Shawn, president of Zoleo, Inc. to discuss the ZOLEO Satellite Communicator. Some topics we cover: Are you a "frequent fringer?" Why the Zoleo stands out from other satellite messengers ...read more

In this episode of First Look, our Editor-in-Chief, Kristin Hostetter, sat down with Erika Derylo, brand marketing manager of Merrell to discuss the evolution of the Moab franchise: the new Moab Speed and Moab Flight shoes. Some highlights we cover: The legacy of the iconic ...read more

At HydraPak’s product testing lab, the 1-liter plastic bottle was filled to capacity with water, which swooshed like the steady beat of a song each second, for 72 hours. Dubbed the RECON, the bottle clung to the hiking imitation machine, which rapidly jiggled the bottle via a ...read more

In this episode of First Look, our Editor-in-Chief, Kristin Hostetter, sat down with Jeff Polke, co-president of GCI Outdoor to discuss the technology behind the spring-loaded Kickback Rocker. Some highlights we cover: How and why GCI incorporated shock absorbers into this ...read more

As the world changes and businesses adapt, many brands find themselves needing to adopt a completely virtual sell-in experience. Even if your brand can’t conduct essential business face to face, it is essential that you find ways to move forward. This is doubly important at the ...read more

Why Reps Matter to Specialty Retailers Sales reps are one of the essential components of a brand finding success at retail. For many retailers, they are the key that unlocks a successful season by providing much needed support. But what exactly should reps be doing to service ...read more

The Seasonal Journey What is it and how to use it to build your go-to-market content plan. The seasonal journey is the path you and your retail partners take as they navigate the season. It’s helpful to think of the season as a series of stages when considering how to best ...read more

While the time leading up to a season for a brand and retailer are crucial to ensuring that the right product gets purchased and it eventually sells through, the decisions and actions in season can’t be overlooked. This article will discuss a retailer's needs while in season, ...read more

Welcome to Brand College! Think of this as your destination to get inside the head of specialty retailers and better understand what they expect of you as a brand in order to earn your spot on their shelves. We’ll cover the key fundamentals of building a thriving wholesale ...read more

We love to geek out on gear. And we love talking to other people who feel the same. Sit in on the conversation between two passionate gearheads, SNEWS Editor-in-Chief Kristin Hostetter and founder of Meteorite PR, Eric Henderson, as they break down the details of Salewa's latest ...read more

It was a simple case of mistaken identity: Earlier this year I was at The Outbound's Pursuit Series adult summer camp in North Carolina when an ultrarunner walks up and introduces herself: “Hi, Mirna, I follow you on Instagram.” I put my coffee cup down and shake her hand before ...read more

If Terramar was a national park, it would be Capitol Reef. The Utah gem doesn’t get a lot of fanfare compared to its neighbors, but it conceals some of the best redrock scenery in the Southwest. In a similar way, this apparel company has been engineering some of the most ...read more

In early January, we found attorney Andrew Grant in his element: In the previous week, almost six feet of snow had pummeled Washington’s Snoqualmie Pass, a cluster of ski areas 50 miles east of Seattle. Even better, he’d just dropped his two young kids in lessons and ducked into ...read more