Rock/Creek is an independent specialty outdoor retailer with a robust online store and six brick-and-mortar locations in Chattanooga, Cleveland, Tenn., Franklin, Tenn., and a seasonal outpost near Benton, Tenn., Rock/Creek specializes in outdoor gear from brands for sports including kayaking, rock climbing, camping and hiking.
Chad Wykle and co-owner Jonathan Scott acquired Rock/Creek from its founders, Dawson Wheeler and Marvin Webb, in 2017. Uncle Dan's Outfitter, a subsidiary of Camping World, acquired the chain in April 2018.
In 2016, Rock/Creek won Grassroots Outdoor Alliance's Most Innovative Retailer Award.
According to Frank Hugelmeyer, the outdoor industry has an elitism problem. The president of the RV Industry Association—and former CEO of Outdoor Industry Association (OIA)—believes that both groups need to relax how they define themselves, because the outdoor and RV worlds are ...read more
If you were a regular customer at Rock/Creek Outfitters long enough, the owners, managers, and sales floor staff greeted you by name when you walked through the doors and also came to know your outdoor activities. Shopping there was not merely a transaction; it was a gathering of ...read more
Rock/Creek, a beacon for outdoor specialty retail, on April 20 announced that it had sold to Uncle Dan's, a subsidiary of Camping World Holdings. The corporation has recently been on a buying spree, also snapping up Erehwon Mountain Outfitters earlier this year. We've heard mixed ...read more
If you read anything today, make it Industry Buzz. Here are the latest headlines:Do you have buzzworthy news tips? Email us at SNEWSedit@aimmedia.com.We have breaking specialty retailer news. Chattanooga-based Rock/Creek Outfitters was sold to Uncle Dan's Outfitters, a subsidiary ...read more
Owners of Rock/Creek Outfitters have sold the business to Uncle Dan’s Outfitters, a subsidiary of Camping World Holdings Inc., according to multiple news reports.The specialty outdoor retailer has served Tennessee and beyond for more than 30 years. In 2017, it was bought by Chad ...read more
My name is Hannah and I’m addicted to Instagram. Lucky (or unlucky, depending on how you look at it) for me, my internship with SNEWS is supporting my addiction with this assignment: finding the most inspiring retailer shop Instagram feeds. As a millennial and outdoor newbie on a ...read more
Editor's note: Let's be clear. Outdoor Retailer has not yet announced where the show will land after January 2018. We know that the winter 2018 show, now merged with SIA, will happen in Denver (according to SIA President Nick Sargent, but not yet confirmed by Outdoor Retailer), ...read more
Members of the Grassroots Outdoor Alliance gather in Albuquerque, NM, this week to close deals and to celebrate exemplary members of the outdoor industry.ALBUQUERQUE, NM--At the opening of Grassroots Connect last night, a buying show for invited members of the outdoor industry, ...read more