James Edward Mills

We've heard the story dozens of times now. A big event was cancelled. A virtual substitute was conceived. It either worked—or it didn't. AdventureELEVATE, the annual networking and educational conference hosted by the Adventure Travel Trade Association (ATTA), followed this ...read more

James Edward Mills has written for years about issues of diversity and inclusion in the outdoor space, most notably in his book The Adventure Gap, published in 2014. He has contributed to SNEWS many times—about the best way to approach DEI efforts in the industry, how to set the ...read more

Color the Crag, a climbing festival for communities of color hosted at Horse Pens 40 in Alabama, isn't the most storied or historic event on the industry's climbing calendar—it was founded just three years ago, in 2017—but it's unquestionably one of the most unique and ...read more

To honor the 155th celebration of Juneteenth, we wanted to take a moment to honor some of the amazing people working to advance diversity, equity, and inclusion within our industry. As recent events have taught us, we have a long way to go before the industry—and society at ...read more

In 1992, I was hired as the first black independent sales representative for The North Face (TNF). Back then, TNF was privately owned and headquartered in Berkeley, California. On the way home from my very first sales meeting, I happened to bump into the company president, Bill ...read more

Industry headlines: Intriguing reads from around the web Words require action: A wonderful reminder to the outdoor industry that, when it comes to supporting BIPOC members of your community, hashtags and black squares on Instagram are not enough. [Medium] Save the travel photo ...read more