Backcountry Nitro
The Backcountry trademark fiasco, one year later
Additional reporting and writing by SNEWS contributing editor Kiran Herbert On October 31, 2019, The Colorado Sun broke a huge story that became one of the year’s biggest scandals in the outdoor industry. According to the Sun, the large online retailer Backcountry.com had engaged ...read more
'Just the beginning': Companies partner with Backcountry following trademark dilemma
Not only is Backcountry apologizing to smaller brands impacted by its trademark litigation, the online retailer has formed partnerships with at least three so far as part of making reparations with consumers and the outdoor community. On Monday night, Wild Barn Coffee—formerly ...read more
Exclusive: Backcountry CEO breaks silence over trademark blowup, drops lawsuit against ski maker
As controversy swirls and customer outrage mounts around how Backcountry is defending its trademark, the Utah-based online retailer has potentially lost thousands of customers in its fight for the use of a single word that the outdoor industry loves to use: “backcountry.” The ...read more
Swap summit beers for this superfood cold brew
Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Jenny Verrochi, founder and owner of Backcountry Nitro. Backcountry Nitro is an organic cold-brew coffee infused with ...read more