Courtesy
Ann Krcik is the Senior Director of Brand Communications and Outdoor Exploration at The North Face. In her role at The North Face, Krcik oversees corporate communications across all products categories, athletes and corporate issues. She also leads The North Face advocacy programs including the Explore Fund, which provides grants to organizations that connect young people to the outdoors in meaningful ways. Ann is a board member of the Conservation Alliance and co-founder of the Outdoor Industries Women’s Coalition (OIWC, now known as Camber Outdoors). She recently won a Camber Lifetime Achievement Award.
If Outdoor Retailer Summer Market's event lineup was any indication, the outdoor industry is putting diversity issues front and center. From a lack of ethnic diversity in leadership positions and brand marketing to cultural appropriation of native designs and symbols, our ...read more
Known for empowering women, Camber Outdoors is broadening its mission to welcome everyone to the leadership table and achieve equity for all—not just females. Today, the organization announced a shift in its mission from, “Equality for all women in the outdoors, from the ...read more
Don't go a day without reading Industry Buzz. Here are today's top headlines: Have a news tip? We've created a new form where you can submit tips and story ideas. We'll be checking it often to ensure we don't miss anything. Hundreds of people gathered on Monday in the Bay area ...read more
It was a memorial service that "felt like a philosophy lesson on how to live a good life." That's how Stacy Bare described the Monday gathering of hundreds of friends and family members of Ann Krcik, a beloved member of our community who passed away on February 26, 2018, after ...read more
TGIF. We can't wait to get outside this weekend. You? Before calling it a day, catch up on the latest news. Here are today's must-read headlines: Have a hot news blurb for Industry Buzz? Or a burning story idea for another one of our columns? We've created a new form where you ...read more
For more than 50 years, The North Face has empowered people to push boundaries in the outdoors. Now, the brand is acknowledging that they need to do more to create more role models for young girls and develop the next generation of amazing women explorers. “We know better than ...read more
The outdoor industry lost one of its most beloved yesterday. Ann Krcik, who recently received the Lifetime Achievement Award from Camber Outdoors for her broad and lasting impact on the outdoor industry, passed away in her home after a long, courageous battle with cancer. Krcik ...read more
Hundreds gathered Saturday morning to see outdoor industry icon Ann Krcik honored with the Lifetime Achievement Award from Camber Outdoors. Krcik, who has attended Outdoor Retailer for half of her life, is at home recovering from chemotherapy, was not able to attend the event ...read more
SNEWS: What prompted you to start OIWC, and how was it received back then? AK: In the early 90s there were woman creating careers in the Outdoor Industry—like Kitty Bradley from Nike, Sally McCoy at The North Face, Niede Cooley at Marmot, Karen t’Kint from FiveTen, and Joan ...read more
Sally McCoy womansplains the outdoor industry When Sally McCoy was 10 years old, her father asked her what she wanted to be when she grew up. “A ranger,” she told him, because it was the only job she knew of at the time that would let her work outside. “‘That’s good,’” she ...read more
Those days at college are some of the most formative in a person’s life. So in-between all the studying and socializing, industry stakeholders see it crucial that there also be some collegiate time carved out for the outdoors. That’s the goal for college students across the ...read more
More than 100 outdoor-related businesses have signed onto an Outdoor Industry Association letter to Barack Obama, urging the President of the United States to protect about 1.4 million acres in southern Utah, known as the Greater Canyonlands, by declaring the land a national ...read more
We all know that the youth market is the future of the outdoor industry — and a major part of its present, with 8- to 21-year-old consumers enjoying overall annual spending power of $211 billion. But what's the key to reaching kids, teens and young adults and building brand ...read more
An overflow crowd attended the semiannual Outdoor Industries Women's Coalition (OIWC) gathering at Abravanel Hall during the third night of Outdoor Retailer Winter Market to network and meet other women (and the occasional man) involved in the outdoor industry. The party kicked ...read more