Zoic™ To Host OutDoor Demo's First Official Changing Station

Bike dealers can get ready to ride, refresh and revitalize in one of four changing rooms hosted by Zoic Clothing at this year's OutDoor Demo, September 17 & 18 at Bootleg Canyon, NV

SAN DIEGO, Calif. - August 23, 2012 - Zoic today announced that it will host the first ever “Official Changing Station” of OutDoor Demo at this year's event at Bootleg Canyon, Nevada, September 17th and 18th. The company's booth D1105 will include four private enclosures equipped for event attendees to get dressed in their riding gear. Bike dealers can get ready to ride, refresh and revitalize with amenities such as chamois crème, sunscreen and cleaning wipes. Dealers are also encouraged to clean up at the Changing Station at any time during the event, especially before the 45 minute shuttle ride back to the Las Vegas Strip.

Zoic's demo activities will complement the Changing Station with apparel giveaways and discounted product sales targeted to attending dealers. “We are excited to mark our first participation at OutDoor Demo with this unique sponsorship we created with Interbike,” remarked Paul Wyandt, CEO of Zoic. “Our Changing Station will make it easy for dealers who wish to experience the tech-blended comfort of Zoic Clothing for the first time.”

Zoic will present the company's complete 2013 apparel collection to bicycle dealers at OutDoor Demo booth #D1105 and at Interbike® booth #18041. Apparel buyers wishing to schedule an appointment to review the line are encouraged to email sales@zoic.com, call 877.484.ZOIC, or visit www.zoic.com/dealer2013 for more information.

Zoic is the style of cycling. We design relaxed fit performance apparel for everyone who rides a bike. We fuse performance fabrics and technical features into comfortable shorts and jerseys that help you enjoy life on and off the bike. Zoic Clothing produces a complete line of men's, women's and kids' apparel for mountain biking, recreational riding, bike commuting and more. We encourage everyone to ride more and dress well. Visit www.zoic.com

Media Contacts:
Kim Merrill
Merrill MarComm

Amy de Leon
Zoic Clothing