Spring Splash of Freshness: BTI, Hawley & QBP Expand ZOIC Gear

ZOIC is celebrating the official start of spring and the 2013 cycling season — announcing an expanded assortment of ZOIC Clothing now available to bike dealers through its three distributors QBP, Hawley and BTI.
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San Diego, CA — March 21, 2013 – ZOIC is celebrating the official start of spring and the 2013 cycling season by announcing an expanded assortment of ZOIC Clothing now available to bike dealers through its three distributors QBP, Hawley and BTI.

For men these new products include fresh plaid patterned shorts, original jerseys like the Beta (MSRP $60) with unique color blocking and the Nirvana (MSRP $74) solid or plaid woven jerseys with button and zip front options. The selection of women’s product now in distributor catalogs includes the colorful Tailwind Tank (MSRP $60) with internal support and the all new Kate jersey (MSRP $55) which features a flattering hourglass silhouette. Carryover items restocked for spring include core solid color Black Market (MSRP $69) and Ether (MSRP $79) shorts for men, the popular Paramount Jersey (MSRP $52) and utility Reign Knickers (MSRP $59) and the women’s Posh (MSRP $69) and Navaeh (MSRP $84) shorts.

These products can be viewed here:
http://goo.gl/XxsE5

The complete ZOIC line features a variety of styles and price points that can capture the attention of any bike enthusiast. Dealers who feature our original looks and unmatched value find that ZOIC aesthetics appeal to a diverse base of consumers, helping to drive recurring sales with healthy margins for their stores. Dealers can build a strong assortment of ZOIC from distributor offerings; those interested in the entire ZOIC line are encouraged to contact us directly at sales@zoic.com. ZOIC supports the growth of its dealer network through a minimum advertised price policy introduced March 1, 2013.

About ZOIC
Zoic is the style of cycling. We fuse performance fabrics and technical features into comfortable clothing for anyone who enjoys life on a bike. We produce a complete line of men’s, women’s and kids’ apparel for mountain biking, recreational riding, bicycle commuting and more. We encourage everyone to ride more and dress well. For more information, visit www.zoic.com.

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