Will Garratt joins nuun to guide sales and marketing

nuun is pleased to announce that Will Garratt—most recently of GU Sports—has joined its team to direct the fast-growing company’s sales and marketing efforts.
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nuun, which created the portable, electrolyte sports drink category in 2004, is pleased to announce that Will Garratt—most recently of GU Sports—has joined its team to direct the fast-growing company's sales and marketing efforts. Garratt's experience in consumer products, including the sports nutrition products category, spans fifteen years, and includes strategic planning, market research, and execution of sales and marketing directives. Garratt, of Mill Valley, California, can be contacted at will@nuun.com or 415/819.2908.

"nuun already makes the undisputed, number one flavored electrolyte tablet in the eyes of endurance athletes,” said Garratt. “nuun is a brand with buzz that will be heightened as we build sales and service programs that support our specialty retailers, their sports and events and the athlete-customers that fuel the market.”

For the past four years, Garratt served as Vice President of Marketing for Sports Street Marketing, better known as GU Sports, which manufactures sports nutrition products. At GU, Garratt positioned the brand and its products to achieve record revenue growth and, in the process, set a new industry standard for consumer loyalty, brand recognition and marketing innovation.

Prior to GU, Garratt served as partner at Adventures In Thinking, a strategic planning and creative design firm, where he is credited with successfully managing large-scale market research projects for major brands such as Nike and Quiksilver and driving profitable company and brand realignments for scores of smaller, consumer product companies. Additionally, Garratt directed the individual sport silos for No Fear, Inc. the $150M+ casual sports apparel manufacturer. At No Fear he identified key market opportunities and strategies, executed marketing plans, directed product development, and grew the silos to $20M in profitable revenue.


About nuun
Since 2004, nuun—pronounced ‘noon'—has given athletes a new way to hydrate. Its pioneering, quick-dissolving electrolyte tablets are truly portable and convenient—with nuun, anywhere you can find water, you can readily hydrate, simply by adding one tablet to 16 ounces of water, letting it dissolve, and then drinking. A tube of nuun contains 12 tablets, enough to create 1.5 gallons of optimally balanced electrolyte drink that is lightly flavored and without sugars. nuun was the first sports drink ideal for use in hydration packs, because its sugar-free formula does not fuel the growth of bacteria and it rinses cleanly. Popular among competitive cyclists, triathletes and adventure racers, nuun has hydrated athletes throughout legendary endurance epics and is an easy-to-use hydration solution for anyone that is active, anywhere. nuun is available in four flavours and retails for $6.50 per tube. For more information, visit www.nuun.com.

nuun is sold through retailers in the triathlon, running, outdoor and cycling markets. The outdoor market is served by peregrine, equinox and liberty mountain sports.

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