What the World Needs Now: PACT Launches Share the Love Collection

PACT, makers of clothing for the change generation, has officially launched their Spring 2012 Share the Love collection.
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PACT, makers of clothing for the change generation, has officially launched their Spring 2012 Share the Love collection. The all new underwear, socks, and T-shirts feature artist-designed prints, inspired by love, in bold designs and bright colors, all made with supremely soft, premium organic cotton.

Designed by artist Jon Marro, PACT's Share the Love collection features modern graphic prints and stripes on perfect-fitting bikinis, boy shorts, and thongs for women, and everyday boxer briefs, trunks, and briefs for men. The brightly colored socks are made with organic cotton in an eco-concept factory powered by 100% wind energy.

“In creating the Spring collection, we felt that what the world needs now is a little love,” said Jeff Denby, PACT's co-founder and Chief Creative Officer. “From India to Africa to America, PACT is sponsoring three projects in partnership with Citizen Effect that will strengthen communities, providing some basic needs to people around the world. Showing a little love to our fellow citizens helps to remind us that we are all in this together.”

Sales from the Share the Love collection will fund the education of 20 orphans in India, the building of one community well in Uganda, and provide more than 2000 meals to needy families in Detroit. In partnership with Citizen Effect, an organization that encourages everyday people to become citizen philanthropists, proceeds from the Share the Love collection will fuel change and make a clear, positive impact on communities in need.

“We all need undies and we all need socks,” said Denby. “When you wear PACT, you're joining a movement of people who want to make difference.”

The Share the Love collection will be available at specialty boutiques and select Nordstrom stores in early February, just in time for Valentine's Day. PACT will also bring the Love along with their Fall 2012 collection to the POOL tradeshow in Las Vegas, Nevada from February 13th-15th, at the Mandalay Bay Hotel. Media and buyers can find PACT at POOL at booth #728.
For more information about the imPACT of the Share the Love Collection, on education in India, visit:http://citizeneffect.org/projects/hamarebachche-ahmedabad-pact For more information about the imPACT of the Share the Love Collection, on providing water to people in Uganda, visit: http://citizeneffect.org/projects/masindi-well-sanitation-pact For more information about the imPACT of the Share the Love Collection on providing meals to shelter residents in the U.S., visit: http://citizeneffect.org/projects/d4d-cots-week-of-meals-pact

About PACT PACT was started in 2009 by two social entrepreneurs with a vision to change the world, one pair of underwear at a time. PACT partners with change makers from around the world to find projects that make a positive impact on communities. Through the sale of their clothing, PACT raises money to fund these projects. Using organic fabrics and working within a sustainable supply chain in a clean factory and wind-powered facilities, PACT is proving that change starts with your underwear.
For more information about PACT, visit: www.wearpact.com

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