FERA Launches Fera Evos Year-Round Apparel

Fera Evos Steps into Outdoor Market with Evolved Clothing, Modern Ethos
Author:
Updated:
Original:

Fera, long known in the snowsports market for pants with the “Perfect Fit®,” is launching its first Spring/Summer apparel collection blending Fera's renowned fit with outdoor functionality, activewear comfort, and sophisticated urban style. The SS 2013 Fera Evos collection features sleek bottoms in stretch fabrics, lightweight protective outerwear and active tops in the latest colors. The unifying theme is versatility and packability.

“Life's journeys should lift you up, not weigh you down,” said Eric Tung, President of Fera. “Fera Evos is a perfect fit for that journey -- evolved clothing that ensures you are ready for anything and stylish in any context. As active travelers and commuters, we wanted comfortable, easy care yet contemporary attire that moves and multi-tasks like we do.”

Fera Evos is packed with unique must-have items:
• Seam-sealed hooded travel coats that weigh less than 11 ounces
• Belt-free pants and shorts with commuter-friendly reflective details
• Superlight quick-dry jean pants with pocket lining that reduces cellphone radiation
• UV-shielding clothing that spares you from applying chemical-laden sunblock

In addition to lightness and stretch, Fera's fabrics have the feel of natural fibers while sporting the functional characteristics required of life on the move, like wicking, quick-dry, and weather protection.
“With today's unpredictable climate, packable outerwear is like your guardian angel,” said Tung.

Hitting retail stores in March 2013, Fera Evos will be supported by a product awareness campaign and will be followed by a Fall/Winter offering that continues Fera's mission of bringing style and light to life's journeys.

The Fera Evos Spring 2013 collection will debut at the Outdoor Retailer Summer Market tradeshow, booth #1001, August 2nd-August 5th, 2012. To see Fera's evolution of leisure clothing, please contact:

Sales – Eric Tung, President FERA International Corp., 310.370.2777 / erict@ifera.com
Media - Alycia Cavadi, Momentum Media PR, 617.875.5553 / alycia@momentummediapr.com

About Fera
Fera, founded in 1978, is a family-run apparel company based in Southern California. Brother and sister team Eric and Patty Tung aim to bring style to everyday adventures, infusing comfort, fit and function into every Fera garment. For more information about the Fera brand and retail partners, visit:

www.ferastyle.com
www.facebook.com/FeraStyle

Related

Gramicci Introduces Evo-Tek Organic Performance Apparel

GRAMICCI INTRODUCES EVO-TEK ORGANIC PERFORMANCE APPAREL--Revolutionary knit fuses performance and recycled materialsAGOURA HILLS, Calif. (12/12/2008)—Gramicci has introduced Evo-Tek knit, an innovative material that helps bring natural and organic fabrics to performance ...read more

What the World Needs Now: PACT Launches Share the Love Collection

PACT, makers of clothing for the change generation, has officially launched their Spring 2012 Share the Love collection. The all new underwear, socks, and T-shirts feature artist-designed prints, inspired by love, in bold designs and bright colors, all made with supremely soft, ...read more

Petzl Launches Tikka2 “Power of Light” Photo and Video Contest

Petzl, the originator of the modern headlamp, today announced the launch of a global “Power of Light” Photo/Video contest, in line with the launch of the new series of Tikka2 and Zipka2 headlamps. A jury of international filmmakers and photographers, along with the viewing ...read more

Mammut Launches New Schoeller Coldblack Styles at OR

Mammut, the Swiss quality providers of alpine gear and apparel, has a history of partnering with Schoeller® Textiles and technologies spanning over 25 years. This summer, in the Salt Palace Convention Center's respite from Salt Lake City's scorching temperatures, Mammut is set ...read more

evo’s Unprecedented Growth To Be Celebrated With 10-Year Annive

SEATTLE, Wash (September 26, 2011) – After ten years of growth through some of the most innovative decisions and challenging times in the action sports industry, Seattle-based Evolución Innovations, Inc. (evo) has become a rare entity in the retail sector through a successful ...read more

Icebreaker Appoints Deb Boswell to US Marketing Manager

Icebreaker, the New Zealand-based manufacturer of pure merino nature clothing, announced today that Deb Boswell will be joining the US team as Marketing Manager. In this newly created position, Boswell will oversee all aspects of marketing, communications, and sales support for ...read more

Icebreaker Appoints Rosanne Palmisano as Global VP of Marketing

Icebreaker, the New Zealand-based manufacturer of pure merino nature clothing, announced today the hiring of Rosanne Palmisano as Global Vice President of Marketing. In this new role, Palmisano will lead the development of consumer and retail marketing strategies for Icebreaker ...read more

Mammut USA Clips Past 10 Year Mark of Market Growth and Commitment

Mammut Sports Group USA is entering the new year with a lot to look forward to, as December 31st, 2010 marked ten years of successful brand building and growth in the North American specialty outdoor and ski channel. In a market where many global brands debut, but not nearly as ...read more

MiiR Bottles Partners With evo to Provide Custom Branded Water Bottles

MiiR Bottles has teamed up with evo, an outdoor specialty store based in Seattle, WA, to provide customized stainless steel evo branded water bottles for sale online and within the retail store. The program is being introduced with two bottle colors, evo's signature colors white ...read more