Sonoma, Calif., April 24, 2019 -- Distinctive wine brand, WEST + WILDER of Sonoma, California, has partnered with the award-winning Calistoga Motor Lodge and Spa in beautiful wine country, California, to create a unique public lands fundraising event featuring canned wines, on Saturday June 15th, 2019.
Taste For The Trails is the ultimate wine country day out -- a restorative hike followed by a curated tasting event. From 11am-2pm the hike explores the Oat Mill Mine Trail, the area of Napa County Regional Park & Open Space District that the evening’s event will be fundraising for. From 6pm-9pm, a tasting of 12 of the best canned wine producers paired with delicious bites, will bring together wine and nature lovers alike, to showcase the magnificence of the canned wine community and awareness of public lands protection.
“The preservation of areas in and surrounding Napa, Sonoma and Calistoga are of the utmost importance to not only winemakers and purveyors, but to the next generation of outdoors people, travelers and environmentalists,” said Kenny Rochford, co-founder of WEST + WILDER. “We have a vested interest in protecting our wild public spaces and are thrilled to partner with other passionate brands who are also creating sustainable canned packaging, while maintaining a quality wine experience, to do so.”
Working with non-vintage wines, WEST + WILDER is able to offer crisp, bright, delicious wines that taste brilliant right out of the can. The packaging is accessible and versatile and using safe, BPA-NI aluminum cans — one of the world's most recycled materials — reinforces the commitment shown by being a member of 1% for the Planet.
Calistoga Motor Lodge and Spa, an oasis in wine country, offers premium accommodations in a vibrant yet laid-back manner, mirroring WEST + WILDER’s ethos of quality, convenience and sustainability. One of the region's top accommodation and activity providers, the property will play host to the evening tasting event; a pairing of WEST + WILDER, and 11 other canned wine brands, with delicious Thai inspired bites from Jam’s Joy Bungalow.
“At Calistoga Motor Lodge and Spa, we aim to curate guest experiences and interactive events that showcase new ways to ‘do’ Napa Valley,” says the hotel’s General Manager Ric Pielstick. “WEST + WILDER is the perfect partner for Taste for the Trails, as they think outside the box on how to craft and share their delicious wines. They also value the treasures of the outdoors, such as the Oat Hill Mine Trail, that make Napa Valley such a wonderful place to visit.”
Along with WEST + WILDER, canned wine brands presenting at Taste For The Trails include Brick & Mortar, Una Lou, Bonny Doon Vineyard, Onward, Essentially Geared, Ferdinand, Companion, Lorenza, Sans Wine Co. and Paper Planes.
A $10 donation for the hike, to support the preservation of public lands, is encouraged and will go towards the support of local trails in Robert Louis Stevenson Park, a treasured land space in Napa County. The evening tasting event is $59 per person and includes all food and wine.
Currently, WEST + WILDER offers four wines, a White blend (Sauvignon Blanc, Chenin Blanc, Viognier and Muscat, and Chardonnay), Rosé (Pinot Noir and Carignane), White Sparkling (Sauvignon Blanc, Chenin Blanc and Albariño) and Rosé Sparkling (Pinot Noir, Pinot Gris, and Malvasia). WEST + WILDER wines are perfect in places where glass is not: poolside, beach, golf course, spa, concerts, and parks. Cans preserve freshness, are light, durable and easy to ship, carry and chill.
WEST + WILDER wine is adorned with botanical illustrations depicting native West Coast flowers from, The Wild Flowers of California: Their Names, Haunts, and Habits (1897) by Mary Elizabeth Parsons, an avid hiker and outdoors-woman in the Northern California region, in true alignment with nature preservation. WEST + WILDER is available at https://westandwilder.com/shop and participating stores: https://westandwilder.com/findus
About WEST + WILDER: WEST + WILDER is a project by long-time Sonoma friends Matthew Allan and Kenny Rochford. Designed to uphold three necessities; quality, accessibility and responsibility, WEST + WILDER wines in a can are the beverage for the discerning outdoors-person and are a celebration of the dreamers, the seekers and the thinkers. Find them at westandwilder.com
Media Contact: Jess Smith, OutsidePR, Jess@Outsidepr.com, 415.565.9530
About Calistoga Motor Lodge and Spa
Calistoga Motor Lodge and Spa is a 50-room property located at the northern end of the Silverado Trail in the charming Napa Valley town of Calistoga. Surrounded by the forested Mayacamas Mountains, the vibrant yet laid-back property is a classic, 1940s roadside motel that has been reimagined by New York-based design firm AvroKO to celebrate the great American road trip. The hotel and spa brings a new, unbuttoned experience to Napa Valley, with rooms that take cues from vintage camper vans, poolside analog games and a whimsical spa anchored by geothermal mineral water-fed pools. www.calistogamotorlodgeandspa.com
Media Contact: Jeremy Viray, M18 Public Relations, email@example.com, 212.604.0318