Wagner Custom Skis, Winterstick Snowboards Pick Up Momentum for PR

Wagner Custom Skis and Snowboards, known for precision custom ski fitting and design, has selected Momentum Media PR to lead their strategic media relations and publicity efforts.
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Wagner Custom Skis and Snowboards, known for precision custom ski fitting and design, has selected Momentum Media PR to lead their strategic media relations and publicity efforts. Engaging public relations support marks a significant growth step for Wagner Custom, an emerging brand leading the trend in bringing high-performance custom boards to recreational skiers and riders.

Wagner Custom, located in Placerville, CO, just outside of Telluride, produces high-performance wood-core skis and snowboards with a personalized fit and design, built from the finest materials and finished by hand in a clean and green shop powered solely by wind and sun. Established in 2006, Wagner Custom has seen the demand for custom skis grow steadily over the last two seasons, as skiers and riders look to break through their plateaus and into the next level in performance and mastery of specific conditions and terrain.

CEO and founder Pete Wagner spent close to 10 years working as an engineer in the golf industry, developing sophisticated software programs used for the design, analysis, and production of high-tech golf equipment. He designed custom golf clubs for pros such as John Daly, Lanny Wadkins, and Jim Furyk, and developed a scientific fitting system for matching individual golfers to their optimal equipment. The Wagner Custom fitting and manufacturing systems are modeled after the proven custom system used in providing precision golf equipment to the pros.
To move from concept to execution for skis, Wagner put together a staff and advisory board of ski industry veterans. With expertise in snow sports manufacturing, design,
strategy, sales, teaching, racing, tuning and marketing, the Wagner custom team
consists of a complementary group of individuals who are passionate about putting people on their perfect-fit custom skis.
“We're designing skis one pair at a time, guiding each skier and rider through our ski-fitting process, and helping them to reach their highest potential on snow,” said Pete Wagner. “So far, our business has grown exponentially over the last two years, mostly through word-of-mouth. We're now ready to spread the word further that the real breakthrough in ski performance is in precision fit and custom-tailored skis.”
In the start of last season, Wagner Custom acquired the worldwide licensing agreement for the marketing, manufacturing and distribution of Winterstick snowboards, and produces a select line for the brand. The 2008-09 season Winterstick line-up includes the Grandfather of all snowboards, the Swallowtail, as well as the popular ST and Tom Burt models, all produced on-demand and shipped direct to consumer. Winterstick snowboards are available exclusively through www.Winterstick.com.
Momentum Media PR will serve as the public relations agency of record for both Wagner Custom and Winterstick brands, effective immediately. For media inquiries, please reach Alycia Cavadi at 617.262.5559 or Alycia@momentummediapr.com.
To learn more about Wagner Custom Skis and their custom fit and design process, visit www.wagnerskis.com. To learn more about Winterstick, visit www.Winterstick.com.

About Wagner Custom Skis
Wagner Custom was founded in 2006 in Telluride, Colorado, just downstream from the Telluride Ski Resort. Wagner Custom hand-builds precise-fitting skis and snowboards one-at-a-time, each unique and designed for a specific rider. Wagner uses only the finest raw materials, and all skis and boards are crafted around sturdy, solid wood cores. Wagner shapes and assembles skis using state-of-the-art 21st Century equipment in what may be the world's greenest ski factory, running entirely on wind and solar energy. Visit Wagner Custom online at www.wagnerskis.com.

About Winterstick
Winterstick snowboards have been hand built since 1972. Winterstick was founded in 1972 by Dimitrije Milovich, a displaced surfer living in Utah, and is best known for the original Swallowtail, still in production. Winterstick is now rider-owned by Bigelow Mountain Partners, LLC of Freeport, Maine, and hand-built and distributed by Wagner Custom just outside of Telluride, Colorado. For more information about Winterstick, visit www.winterstick.com.

About Momentum Media PR
Momentum Media PR is a Boston and Boulder based public relations agency known for bringing emerging and established brands to the forefront of their markets and the mainstream media. Momentum's team is comprised of seasoned communications professionals with a proven track record in communications and promotions through all channels of traditional and social media. Momentum Media PR raises brand awareness and increases sales for clients in the consumer products, fitness, natural products, outdoor, snow sports, and sustainable living markets. Momentum is dedicated to exceptional media and client service, with a high staff-to-client ratio ensuring maximum exposure and service for each brand partner. Serving the outdoor and snow sports industries since 2001, Momentum Media PR's current client portfolio includes Lolë, Icebreaker, Mammut, Petzl Hands-Free Lighting®, The Access Fund, and most recently, Wagner Custom Skis and Winterstick Snowboards. For more information about Momentum Media PR visit www.momentummediapr.com or contact Alycia Cavadi at Alycia@momentummediapr.com.


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