Wagner Custom Skis and Surefoot Partner for 2010-2011 Season

Wagner Custom Skis and Surefoot,today announced a partnership merging the finest in ski/boot fitting and industry-leading technology. The newly outfitted demo fleet will be in select Surefoot stores starting in Fall 2010.

Wagner Custom Skis and Surefoot Partner to Bring Greater Customization to Skiers
- Introduction of vLinkâ„¢ Optical Navigation Technology tracks skier's strengths and weaknesses -

Telluride, CO (September 29th 2010) –. Wagner Custom Skis, the leader in custom ski fitting science, and Surefoot, innovator in ski boot fitting, today announced a partnership merging the finest in ski/boot fitting and industry-leading technology. The result of this collaboration will provide in-depth analysis of a skier's strengths and weakness in particular phases of a turn. The newly outfitted demo fleet will be in select Surefoot stores starting in Fall 2010.

In the past, the only way to get a pair of Wagner's skis underfoot was to go through the “Skier DNA” process and wait until they were constructed for the individual client. This new approach allows an even greater degree of customization by utilizing a brand new technology that is exclusively available through this partnership.

Much like a computer mouse, the demo fleet will be using Optical Navigation Technology that is found in the vLinkâ„¢ System by Advanced Racing Computers of Park City, Utah. With a small transmitter mounted on the ski, in-depth data is transmitted wirelessly to a wearable receiver or available for analysis later for download. Originally developed for ski racers, the system analyzes speed, distance and slippage at 6500 frames per second.

“Using the vLink™ will enable us to further dial-in a client's particular needs and tendencies in a custom ski,” Wagner commented from his Placerville, CO factory, “We are so stoked have another weapon in our arsenal to provide the greatest possible level of fit for our clients…it is really ground-breaking technology.” Once the Skier DNA profile and vLink ™data have been analyzed, it will be run through the proprietary software created by Wagner and used to build the specific design.

Attributing the demo fleet concept to the discovery of this new technology through Surefoot, Wagner went on to say,” The chance to partner with Surefoot was exciting in itself, but moving out in front with a cutting edge technology is why I started this business in the first place.”

Surefoot co-founder Bob Shay said, “We are truly thrilled to work with someone as forward-thinking as Pete. The vLink technology is destined to make skiing more fun for people and help our consumers get into the right ski to take them to the next level.”

Wagner Custom Skis will be available at select Surefoot stores starting this season with a premiere at the Surefoot in Deer Valley, Utah.

About Wagner Custom Skis
Wagner Custom was founded in 2006 in Placerville, Colorado, just downstream from the Telluride Ski Resort. Wagner Custom hand-builds precise-fitting skis and snowboards one-at-a-time, each unique and designed for a specific rider. Wagner uses only the finest raw materials, and all skis and boards are crafted around sturdy, solid wood cores. Wagner shapes and assembles skis using state-of-the-art 21st Century equipment in what may be the world's greenest ski factory, running entirely on wind and solar energy. Visit Wagner Custom online at www.wagnerskis.com.

About Surefoot
Starting out in a tiny, closet-sized location in Park City, Utah, Surefoot has grown to numerous locations in North America and Europe and sold nearly half a million custom ski boots along the way. Surefoot is now the world's biggest and best ski boot specialty store. Their worldwide locations have a handpicked and personally trained corps of boot fitting specialists. Instead of power tools and guesswork, they now use precise state-of-the-art technology to deliver the guaranteed best fitting, best performing boots possible. For more information and locations, visit www.surefoot.com

About Advanced Racing Computers
Advanced Racing Computers is a sports technology company founded in McMinnville, Oregon, and now based in Park City, Utah. Formed as a product venture of Andrews-Cooper Technology, Inc. and KSP Research, LCC, and invented by Richard Kirby, Advanced Racing Computers is dedicated to the principle that a skiers ability to measure performance is essential to his or her ability to improve. For more information, please visit www.advancedracingcomputers.com