United By Blue to Embark on ‘Bluemovement’ Nationwide Road Trip

From June to August, the sustainable apparel and waterway conservation brand will be co-hosting 21 cleanups across the country with their retail partners and volunteers. By the end of 2018, United By Blue will have performed a waterway cleanup in all 50 states.
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PHILADELPHIA, PA (FRIDAY, MAY 25, 2018) - United By Blue (UBB), the sustainable outdoor apparel and lifestyle brand with a mission to remove a pound of trash from the world’s oceans and waterways for every product sold, is excited to announce their first ever nationwide cleanup road trip to establish community partnerships between their specialty retailers, conservation or municipal partners, and volunteers.

The Bluemovement Road Trip will be focusing on three primary campaigns centered around 1) The Community: Join The Movement, 2) The Water: Protect Where You Play, and 3) The Individual: What Moves You.

“These recurring themes have shaped what our cleanups program is today,” says Kelly Offner, UBB’s Head of Cleanups. “In the past 8 years of cleanups we have witnessed the power that our community of volunteers wields, especially when the health of their local waterway is at risk.”

Goals of the Bluemovement road trip include:

  • Increase outdoor participation and engagement with UBB’s retailers and local volunteers
  • Facilitate 21 waterway cleanups in as many states
  • Seed feelings of responsibility and personal stake in the environment
  • Embolden retail stores to host similar events with local stakeholders, partners, and volunteers

Earlier this month, the UBB cleanups team sorted through nearly 60 applications and welcomed two team members to join the road crew. They are currently training in Philadelphia and learning the ins and outs of UBB’s cleanups program. In addition to driving 7,500 miles and facilitating 21 waterway cleanups, the road crew will be sharing stories of conservation and creating and strengthening relationships with communities across the country.

“I’m delighted to welcome Kelly [Hilovsky] and Jeff [Butler] to the team as our Bluemovement road crew members,” Offner says. “Kelly and Jeff are taking a break in their careers as technologists and public health advocates to join our team on this cleanup adventure.”

The Bluemovement road trip can be followed online at unitedbyblue.com/bluemovement, on social media @unitedbyblue, or on the road by searching for their Bluemovement branded van.

"We're thrilled to be part of the Bluemovement as we represent United By Blue on this road trip,” says Kelly and Jeff, UBB’s road crew members. “We can't wait to spread the message about the importance of waterway conservation as well as connect with new people on the journey. For all those reading this in locations with cleanups, please come out to share stories about your community and say hi to our pup Chance!"

In 2018 alone, United By Blue will have picked up half a million pounds of trash to bring their eight year total to over 1.5 million pounds. Upon completion of their 2018 cleanup season, they will have performed a waterway cleanup in all 50 states. To date, they have worked with over 10,000 volunteers, facilitated 200+ cleanups, and cleaned up 1,073,905 pounds of trash.

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More Details:

What: United By Blue is an outdoor apparel and lifestyle brand that removes a pound of trash from oceans and waterways for every product sold.

Where: Nationwide. Sign up for a cleanup here: unitedbyblue.com/bluemovement

30 Second Promo Video: https://vimeo.com/271671245

Social: @unitedbyblue Instagram | Twitter | Facebook

Website: unitedbyblue.com/bluemovement

Contact: Ethan Peck, 607.279.7693, ethan@unitedbyblue.com

ABOUT UNITED BY BLUE:

United By Blue is an outdoor brand driven by the belief that every living creature is united by the blue of our world's oceans and waterways, and we all share the responsibility to protect them. Our pledge unites our beliefs with our business: For every product sold, we remove one pound of trash from the oceans and waterways through company-organized cleanups. All apparel and accessories are responsibly made using sustainable materials such as organic cotton, recycled polyester, and bison fiber. United By Blue products can be found in more than 700 outlets nationally and in our stores in Philadelphia and Manhattan.

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