United By Blue Congratulates 4Ocean and Encourages Others to Join the #BlueMovement

The United By Blue team formally recognizes 4Ocean on joining the million-pound club this week and encourages others to keep a long-term focus on the health of our oceans.
Author:
Publish date:
ubbcleanups1

PHILADELPHIA, PA (FRIDAY, JULY 20, 2018) - United By Blue (UBB), the sustainable outdoor brand founded in 2010 with a mission to remove one pound of trash from the world’s oceans and waterways for every product sold, celebrates the focus of businesses and individuals across the globe to raise consumer awareness of ocean pollution, specifically around plastics.

“When we started United By Blue 8 years ago, not many people were talking about the health of our oceans,” says Brian Linton, UBB’s Founder & CEO. “To think there are now dozens of for-profits, nonprofits, and individuals taking a dedicated and public stance to inform the public of the detriment single-use plastics have on our environment, and specifically the oceans, is humbling and encouraging.”

4Ocean, an ocean cleanup company working to remove trash from oceans and coastlines is funded by the sale of their recycled bracelets. For every bracelet sold, they remove one pound of trash from the ocean. After launching in 2017, they picked up their millionth pound of trash this week.

“It’s incredible what 4Ocean has been able to do in such a short time,” says Mike Cangi, UBB’s Co-Founder & Brand Director. “To see them join this movement and use their brand to help raise awareness for ocean conservation reinforces the reality that business has the power to create real and meaningful change for our environment.”

“We welcome the team at 4Ocean to the million-pound club and hope other businesses and individuals continue to be inspired to address the global issue of ocean trash,” says Kelly Offner, UBB’s Head of Cleanups.

Other notable consumer awareness campaigns include National Geographic’s Planet or Plastic?, Adidas’ Parley For The Oceans, Lonely Whale’s #StopSucking, Starbucks’ plastic straw ban, Keep It Wild’s line of apparel, Norton Point’s sunglasses, Bureo’s skateboards, 5Gyres, and the Surfrider Foundation. These are just a few of the many for-profit and non-profit initiatives launched to drive consumer awareness for the ocean pollution crisis.

“It can’t just be now. It can’t just be once and done. It can’t just be a trend that’s happening. It has to be a long term evolution and it has to be a cultural shift across the world,” commented Linton in a podcast with Green Dreamer on the recent influx of media attention and consumer interest in ocean conservation and plastics awareness.

Since their inception in 2010, United By Blue has pulled over a million pounds of trash from oceans and waterways across the globe. They have worked with over 12,000 volunteers, at 220+ cleanups, and by the end of 2018, they will have picked up trash from all 50 US states.

You can learn more about United By Blue’s cleanup efforts or join a cleanup at unitedbyblue.com/cleanups or stop by their Outdoor Retailer booth (#54105-UL) July 23-26 in Denver, Colorado.

More Details:

What: United By Blue is an outdoor apparel and lifestyle brand that removes one pound of trash from oceans and waterways for every product sold. To date, they’ve picked up more than a million pounds of trash.

Social: @unitedbyblue Instagram | Twitter | Facebook

Website: unitedbyblue.com/cleanups

Contact: Ethan Peck, 607.279.7693, ethan@unitedbyblue.com

ABOUT UNITED BY BLUE:

United By Blue is an outdoor brand driven by the belief that every living creature is united by the blue of our world's oceans and waterways, and we all share the responsibility to protect them. Our pledge unites our beliefs with our business: For every product sold, we remove one pound of trash from the oceans and waterways through company-organized cleanups. All apparel and accessories are responsibly made using sustainable materials such as organic cotton, recycled polyester, and bison fiber. United By Blue products can be found in 1,000 outlets globally and in our stores in Philadelphia and NYC.

Related

roadtripcrew3-10mb

United By Blue to Embark on ‘Bluemovement’ Nationwide Road Trip

PHILADELPHIA, PA (FRIDAY, MAY 25, 2018) - United By Blue (UBB), the sustainable outdoor apparel and lifestyle brand with a mission to remove a pound of trash from the world’s oceans and waterways for every product sold, is excited to announce their first ever nationwide cleanup ...read more

penntreaty8_10MB

United By Blue Announces 2019 Waterway Cleanup Tour Locations

PHILADELPHIA, PA (TUESDAY, FEBRUARY 12, 2019) - United By Blue (UBB), the sustainable outdoor apparel brand that pledges to remove a pound of trash from the world’s oceans and waterways for every product sold, announces today their 2019 Waterway Cleanup Tour. The locations were ...read more

mike+brian7

United By Blue Announces Series A Financing

PHILADELPHIA, PA (THURSDAY, NOVEMBER 8, 2018) - United By Blue, a leading outdoor brand known for sustainable products that support ocean and waterway conservation, has raised a Series A financing round. The round was led by Emil Capital Partners with participation from CircleUp, ...read more

ubbcleanups23-small

United By Blue and Maker's Mark Team Up To Clean The World's Waterways

PHILADELPHIA, PA (TUESDAY, APRIL 23, 2019) - United By Blue, the outdoor brand focused on ocean conservation, is teaming up with Maker’s Mark® Bourbon, a premium bourbon with a passion for sustainability, to remove 75,000 pounds of trash from the world’s oceans and waterways as ...read more

Bronxriver22_print

United By Blue Calls for Conservation Action on Blue Friday, a Sustainable Black Friday Alternative

PHILADELPHIA, PA (WEDNESDAY, NOVEMBER 7, 2018) - For the third year in a row, United By Blue (UBB), the sustainable outdoor apparel and lifestyle brand that removes a pound of trash from the world’s oceans and waterways for every product sold, urges consumers to re-evaluate their ...read more

bisonpufferweb

United By Blue Introduces Bison-Insulated Puffer Jacket as the Future of Sustainable Outerwear

PHILADELPHIA, PA (MONDAY, OCTOBER 29, 2018) - United By Blue (UBB), the sustainable outdoor apparel and lifestyle brand that removes a pound of trash from the world’s oceans and waterways, announces today the Future of Sustainable Outerwear: The Bison Puffer Jacket, insulated ...read more

Blue Friday Products-United by Blue and Lonely Whale

United by Blue and Lonely Whale Join Forces to Create Awareness for Oceans Across the Globe

PHILADELPHIA, PA - NOVEMBER 17, 2017 United By Blue (UBB), the sustainable outdoor apparel brand with a mission to remove a pound of trash from the earth’s oceans and waterways for every product sold, is teaming up with Lonely Whale (LW), a connector and incubator for courageous ...read more

Luke's Lobster

United By Blue and Luke’s Lobster To Co-Host Coastal Waterway Cleanups

PHILADELPHIA, PA - February 20, 2018  United By Blue (UBB), the sustainable outdoors brand with a mission to remove a pound of trash from the world’s oceans and waterways for every product sold, and Luke’s Lobster (Luke’s), the Maine-bred seafood restaurant group committed to ...read more

United By Blue

United By Blue Wins the Manufacturing Award at the 2018 Outdoor Inspiration Awards

DENVER, COLO. - FEBRUARY 1, 2018  United By Blue (UBB), the sustainable outdoor apparel and lifestyle brand with a large focus on waterway conservation, has been awarded the Manufacturing Award at the 8th annual Outdoor Inspiration Awards at Outdoor Retailer and Snow Show 2018, ...read more