FOR IMMEDIATE RELEASE, Aug. 3, 2007
Company Contact: Alice Kranz, 800-765-8688
Media Contact: Thomas Buell, Jr., 412-720-2218, firstname.lastname@example.org
CRANBERRY TOWNSHIP, PA â€“ Makers of the revolutionary new TrailFlexâ„¢ Modular Pack System have pledged to purchase carbon credits to offset the environmental impact of shipping all customer orders, effective immediately.
For each Modular Pack System it ships to customers, TrailFlex will purchase carbon credits to offset approximately 350 pounds of carbon dioxide, which exceeds the amount of CO2 that would be generated by the average 10 lb. shipment using conventional delivery methods, according to TrailFlex President Eric Kauss. The cost of those credits has been rounded up to $1.25 per shipment.
TrailFlex will purchase the CO2 credits from two nationally recognized organizations â€“ TerraPass.com and CarbonFund.org â€“ that will invest the offset funds in carbon-reducing efforts such as renewable energy, conservation and reforestation projects.
â€œThe TrailFlex System is designed to adapt to the needs of the individual user, and one benefit of that adaptability is to help them reduce their carbon footprint by using one flexible pack system instead of several specialized packs,â€ Kauss said. â€œWe believe that investing in these carbon-reducing projects is another way to help all of us lighten our impact on the global environment while still enjoying the outdoor activities that we all love.â€
The TrailFlex System, which has been recognized by such publications as Men's Journal, Men's Health and Popular Science magazines as one of the best new products of the year, will be available for delivery in September 2007 for backpackers, fly fishing devotees and other outdoor enthusiasts in a variety of configurations.
Available in light, durable fabrics, the innovative, patent-pending design of the TrailFlex System provides a torso-hugging foundation on which hikers and other outdoor devotees can attach a wide variety of gear â€“ from binocular cases to cell phone pouches â€“ with comfort, convenience and easy access.
The secret to such incredible flexibility is patent-pending Advanced Modular Technologyâ„¢ (AMTâ„¢) that makes it easy to attach and reconfigure more than 20 custom-tailored gear pouches to the TrailFlex Base Harness.
TrailFlex Systems may be purchased from selected retailers or through the company's website at www.TrailFlex.com.
The basic TrailFlex System starts with a base harness with hydration pouch that retails for $99.95. The System comes in two torso lengths with adjustable lumbar, shoulder, and sternum straps to ensure a body-hugging fit. From there, customization is limited only by one's imagination.
Detachable modular gear pouches (sold separately) include backpack ($74.95), waist pack ($29.95), organizer, MP3 player pouch, camera pouch, sunglasses case, energy drink holder, cell phone/radio/GPS holder, knife/flashlight holder, and binocular pouch. Component prices range from $5.95 to $19.95.
Specially priced packages, which include the TrailFlex base harness and a variety of activity-specific components, range in price from $149.95 to $259.95.
For more information, visit www.TrailFlex.com.