Walnut, CA (April 11, 2018) – Tortuga – makers of carry on travel backpacks, daypacks, and accessories for city travelers, cultural explorers, and digital nomads – has selected Groundswell PR to oversee its media relations and increase national brand awareness as public relations agency of record. The Charleston-based firm specializing in the active and outdoor lifestyle industries will drive exposure of Tortuga’s full line of travel backpacks, daypacks, and luggage accessories across a myriad of editorial channels.

“Groundswell truly understands our company values and culture, so we are confident they can help us bring our mission and products to a broader audience,” said Tortuga co-founder Fred Perrotta. “We are excited to partner with a firm that shares our love of travel and adventure. Their team is dedicated and passionate and we can’t wait to see what the future holds.”

Tortuga designs carry-on-sized backpacks, daypacks, and accessories to help people travel on their terms. Each product they create makes traveling easier and more enjoyable. Born from a 2009 European backpacking trip, Tortuga founders Fred Perrotta and Jeremy Cohen discovered how poorly designed most luggage is for city travel. Seeing a gap in the luggage industry, they co-founded Tortuga. The brand’s commitment to durability and functionality is at the forefront of each product’s design to empower their customers to live, work, and travel on their terms.

"Tortuga is an inspiring example of a brand that was created by a group of like-minded global citizens, who all want to share their love of travel and product design with the world,” said Dax Kelm, partner at Groundswell PR. “We are excited to get their latest travel backpacks and daypacks in the hands of top media and digital influencers to engage new audiences and create even more awareness here in the United States and beyond."

Based in Charleston, SC, Groundswell PR boasts more than 60 years of active lifestyle public relations and marketing experience, igniting brand awareness through strong relationships with digital influencers, journalists, and industry leaders. Groundswell PR has a proven track record of securing editorial coverage for its clients in the outdoor and active lifestyle industries.

To learn more about Tortuga, go to www.TortugaBackpacks.com or visit them on Instagram @tortugabackpacks.

About Tortuga

On a backpacking trip to Europe in 2009, Tortuga co-founders Fred Perrotta and Jeremy Cohen learned that most luggage is ill-suited for city travel. They couldn’t find the perfect luggage for city travel, so they made it. Today, Tortuga is a 100% remote team on a mission to make travel easier and more enjoyable.

For more information, check out www.TortugaBackpacks.com.

About Groundswell PR

With over 60 years of collective active lifestyle public relations and marketing experience, Groundswell PR specializes in maximizing media, consumer and industry exposure for companies, destinations, and organizations looking to increase sales and capture new and exciting audiences. Groundswell’s extensive mix of marketing services combine authentic branding and communication methods with a lifetime of rad experiences deeply rooted in the outdoor, action sports and natural products industries. Groundswell PR is a boutique shop located in Charleston, South Carolina. For more information, visit www.GroundswellPR.com.

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