SALT LAKE CITY, UT, March 13, 2007 â€“ The TimberlandÂ® Green Index has been honored as a recipient of a 2007 Backpacker magazine Editors' Choice Green Award. Among the most prestigious in the outdoor industry, the award is given annually to products in recognition of their outstanding innovation in design, materials and/or performance.
Backpacker Editor-In-Chief Jonathan Dorn and his staff of editors and testers presented TimberlandÂ® Outdoor Performance with the award at the annual Outdoor Retailer Winter Market in Salt Lake City, Utah on January 27th.
The Backpacker Editors' Choice Awards, bestowed annually since 1993, honor the products that Backpacker editors have chosen as the best of the year based on months of trail testing by teams of highly experienced hikers and climbers. With no set categories for the awards and no set number of recipients, the products and the testing process drive the award categories.
The TimberlandÂ® Green Index was one of only 16 products/innovations that have been honored with a 2007 Backpacker Editors' Choice Award.
The Green index measures the environmental impact of the manufacturing of Timberland Outdoor Performance products. The calculation is based on three key factors: climate impact (e.g., greenhouse gas emissions through production, chemicals used, etc.), presence of hazardous substances (e.g., PVC, chrome, solvent adhesives, etc.) and resource consumption (factoring in reductions through the use of recycled, organic and renewable materials).
â€œBackpacker's Green Award, now in its fifth year, was the first of its kind in the industry,â€ said Editor-In-Chief Jonathan Dorn. â€œWe created the category to acknowledge companies and specific products for their efforts in developing more renewable materials and manufacturing processes that help lower our impact on the planet as a community and industry. Honorees represent innovative products and techniques that not only aim to do good for the environment, but really work â€“ and work well!â€
â€œThe Green Index an important point on the path to increased sustainability and transparency,â€ said Jay Steere, Global Vice President of Product, Timberland Outdoor Performance. â€œOur hope is that other like-minded companies will join us in developing an industry-wide index for comparing the environmental impacts of our design choices and we also hope to inspire consumers to ask questions, and make informed decisions about their purchases.â€
The Backpacker Editors' Choice Awards are the gold standard against which all outdoor products are measured, and are a seal of approval that can help put an outdoor company or product on the proverbial map. Each year at the Outdoor Retailer show, retail buyers use the awards announcements as a must-buy shopping list, knowing that their customers will be asking for these products in the spring.
Since their inception 17 years ago, the Backpacker Editors' Choice Awards have come to be regarded as the most sought-after award for outdoor equipment and apparel found in the industry. The impeccable outdoor credentials and rigorous field-testing standards of the Backpacker staff guarantee that these awards are an undisputed mark of quality for the companies and products selected.
All winners must excel under extensive field-testing conducted by Backpacker's team of editors, who take hundreds of new products every year into the backcountry to put them to the test. This rigorous process ensures that the performance of the winners is truly worthy of distinction and meets the guiding principle behind the program: gear that is of real value to the readers of Backpacker magazine, who are very active, long-term outdoor enthusiasts.
The complete list of Backpacker 2007 Editors' Choice Award winners will be officially announced to the general public in the magazine's April issue, on newsstands March 13th.
Timberland (NYSE: TBL) is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the TimberlandÂ®, Timberland PROÂ®, SmartWoolÂ®, Timberland Boot Companyâ„¢, Mionâ„¢, GoLiteÂ® and HowiesÂ® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. The company's products can be found in leading department and specialty stores as well as TimberlandÂ® retail stores throughout North America, Europe, Asia, Latin America, South Africa and the Middle East. Timberland's dedication to making quality products is matched by the company's commitment to â€œdoing well and doing good" -- forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work..
Backpacker brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine, and it's the only magazine whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's six regional editions offer accessible, close-to-home getaways with detailed, tear-out maps to dozens of nearby hikes, as well as practical tips on day hikes, camping and the best gear information available. This combination provides outdoors enthusiasts with the tools they need to make active outdoor travel and backcountry experiences an everyday reality. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation has become the gold standard against which all other outdoor-industry awards are measured. Published by Rodale Inc., Backpacker has a circulation of 340,000, is published 9 times a year, and last year was a recipient of a coveted National Magazine Award for editorial excellence. Backpacker's companion web site, www.backpacker.com, is updated daily and features more than 30,000 hikes, a searchable and comprehensive database of outdoor gear with reviews (www.gearfinder.com), a special section for female hikers, and an all-new map and GPS center.
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