Thorlo supports Haitian relief efforts; donation of socks

THOR•LO® announced today that they will donate 6,000 pair of their Experia Coolmax Brand socks through Soles4Souls to aid Haitian relief efforts. THOR•LO encourages all footwear companies to join them in aiding the recovery effort.

THOR•LO ® (, the originator of activity specific socks, announced today that a donation of 6,000 pair of their best-selling Experia Brand socks will be made through Soles4Souls to aid Haitian relief efforts. The Haitian people have lost so much and have real everyday needs in every aspect of their lives. THOR•LO is helping the best way it knows how and encourages all footwear companies to join them and contribute their products to aid this recovery effort.

According to James Jesserer, a senior executive with THOR•LO, “We are all deeply concerned over the depth of suffering the Haitian people are experiencing, and wish to do what we can in providing them with a small amount of comfort in the midst of their sorrow and devastation. We truly hope to show them that in a small way, the world cares.”

THOR•LO's owner Jim Throneburg was particularly moved to respond to the disaster. “We can all do something to help mankind whether through a business or personal donation. We're doing what we can, and hope that other hosiery manufacturers will unite to really show the heart of the sock industry,” Throneburg added. Throneburg felt that the Experia Brand was the most appropriate product in its extensive line for the warm Haitian climate because of its lightweight structure and Coolmax® (66%) construction.

Soles4Souls is a shoe charity dedicated to helping those in need, collecting gently worn shoes and footwear supplies to donate to those in need worldwide.


About THOR•LO®
North Carolina based THOR•LO, Inc., the originator of activity specific socks, is committed to providing the ultimate in foot protection and comfort for all consumers. Over 30 years of scientific research stands behind the Thorlos ultimate consumer promise of “Your Feet Will Feel Better or Your Money Back.®” All Thorlos sock products are designed to protect the foot from activity-specific demands such as shear, impact and blistering. Thorlos provides its consumers with superior comfort products, which allows them to enjoy their active lifestyles. For more information about Thorlos® visit

About Soles4Soulsâ„¢
Soles4Souls is a Nashville-based charity that collects shoes from the warehouses of footwear companies and the closets of people like you. The charity distributes these shoes free of charge to people in need, regardless of race, religion, class, or any other criteria. Since 2005, Soles4Souls has given away over 5.5 million pairs of new and gently worn shoes (currently donating one pair every 9 seconds.) The shoes have been distributed to people in over 125 countries, including Kenya, Thailand, Nepal and the United States. Soles4Souls has been featured in Runner's World, Ladies' Home Journal, National Geographic's Green Guide and The New York Times. It has appeared on CBS, ABC, NBC, FOX, BBC, CNN and thousands of regional news outlets across North America. Soles4Souls is a 501(c)(3) recognized by the IRS and donating parties are eligible for tax advantages. Anyone can join our cause, and we need your help. Visit for more information.