The North Face Unveils New Footwear Collection for Spring 2008

More than 93% new styles, lasts and technology, spanning from trail running to lifestyle

SAN LEANDRO, California—July 10, 2007— The North Face, the world's premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today announced its new footwear collection for Spring 2008. The new footwear collection—the company's largest ever—embodies a major effort to further elevate footwear performance. The North Face steadily added 14 designers, developers and line managers to its footwear team, producing a line with 93% new styles, 21 new performance lasts, and 36 new outsoles. The collection boasts updated men's lasts and completely new women-specific lasts.

"The Spring 2008 line is a culmination of intensified investments and focus on our footwear category and represents the best of The North Face technical and innovative design,” said Steve Rendle, President, The North Face. "The result is a footwear category positioned for growth; we are thrilled with what the team has created.”

The North Face created a new three-tier stride synthesis formation which allows consumers to find the perfect shoe based on their unique, individual stride, instep and foot roll. Born from stride synthesis, field testing and a morphology study of almost 900 men's and women's feet, The North Face created Unleashed Performance for neutral strides, Terrain Harness for medium-arched pronators, and Torque Control to accommodate low-arched pronation. These innovative platforms are cross-categorized throughout The North Face running, hiking, multi-sport, and lifestyle footwear.

“To create the best footwear line for running and exploration, we needed to have the best resources at hand,” says Barry McGeough, Vice President of Footwear for The North Face. “That includes technology, last design, forward fashion, sustainability, and a detailed, thoroughly researched understanding of the outdoor athlete's foot.”

Focusing on two specific, fast-growing running categories, endurance (any distance more than 26.2 miles) and trail, The North Face introduces 14 new styles. The Rucky Chucky is the ultimate, high-performance long-distance trail shoe, and features two patent pending technologies. The low-profile Fire Road Boa is ideal for both smooth trail and roads. The Cooper's Hill is a feather-light running shoe that bites into the most gruesome terrain, made specifically for the speedster in everybody.

In the hiking and distance category, The North Face sets the pace with the introduction of X-Frame technology. X-Frame consists of a TPU crib is placed on the medial or lateral side of the shoe to govern support for side-to-side movements, and is found on styles such as the eye-popping Dhaulagiri, the premier, lightweight, high-cut hiker. The North Face Smearacle, a new, groundbreaking sticky rubber is instrumental in the new Smedge, delivering bouldering and scrambling support on terrain that would shred other outsoles. The Smedge features unsurpassed smear pod placement for enhanced edging and control.

The North Face footwear ups-the-ante of multi-sport performance with the new Padda amphibious shoe, that boasts exceptional drainage channels and a HydroTrak outsole for superb traction and purchase on slick terrain. The company tackled the category of adventure racing with its new highly versatile and adaptable Crusade, specifically designed for multi-day, one-shoe adventure competition. The North Face also incorporates its Thrust Chassis, a breakthrough technology seen in its running and endurance series. According to independent test Thrust Chassis delivers superior cushioning and rebound that preserves vital midsole components. Meanwhile, the new Snakeplate, allows protection and flexibility to coexist in a first-of-its-kind forefoot plate design.

The North Face also expands its lifestyle collection with the introduction of 10 new environmentally-friendly styles, including the slip-on Creede, mary-jane-esque Sidney, and all-around Mountain Sneaker. Green technologies such as cork-blended midsoles, bamboo shanks, metal-free suede and plant-cellulose fibers mean that The North Face footwear blends high-performance, down-to-earth substance and outdoor-inspired style.

About The North Face®
The North Face, a subsidiary of VF Corporation, was founded in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes and explorers. The company's products are sold in specialty mountaineering, backpacking and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains. Additional information about The North Face® can be found on the company's website,

Pamela Bennett Amy Goldhammer
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