The Moon Boot Challenge

Tecnica is throwing out the challenge to all Moon Boot retailers to create a fun, creative window display at their retail location to promote this must have product of the decade. A panel of Moon Boot experts will judge the entrants and three lucky
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Tecnica is throwing out the challenge to all Moon Boot retailers to create a fun, creative window display at their retail location to promote this must have product of the decade. A panel of Moon Boot experts will judge the entrants and three lucky winners will win a trip to Italy to meet the father of the Moon Boot, Giancarlo Zanatta.

“This is a great opportunity for dealers to pull out all the stops, get creative and promote the most fun product out there. And to ultimately drive traffic into the store to get this iconic brand, “ explained Tom Berry, Vice President of Global Sales, Marketing and Merchandising.

The window display contest runs through the end of January after which the judges will pick the three best, most creative and fun windows showcasing the Moon Boot. Winners will receive an all expense paid trip to Giavera del Montello, Italy where they will get a chance to personally meet Zanatta, tour the factory where the Moon Boot is designed and made and visit The Moon Boot Lounge in Switzerland.

Zanatta designed the original Moon Boot in 1970 to commemorate the landing on the moon. For the last decade, the Moon Boot® has seen continued growth and interest with new styles launched every season.



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While watching the landing on the Moon, Giancarlo Zanatta, president of the Tecnica Group, was inspired by the shape and style of the boots the astronauts wore. Under the direction of Zanatta, often referred to as the ‘Father of the Moon Boot', designers at Tecnica developed a moon-like nylon boot with polyurethane foam, materials that were new to the winter footwear market. The Moon Boot revolutionized the concept of after-ski footwear, a market traditionally known for its leather and fur, with bright colors, innovation and creativity. The original Moon Boot today is identical to the first boot developed 40 years ago and continues to be available throughout the world along with numerous style variations designed to meet the latest fashion trends.

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Tecnica is best known for quality, high performance driven product. Located in West Lebanon, NH, the company handles all sales and marketing efforts in the U.S. and collaborates on product development with the parent company Tecnica Spa located in Montebelluna Italy. Tecnica began producing work and mountain boots in 1960, fast becoming a world leader in footwear design and development. It should be noted that Tecnica created the famed Moon Bootâ„¢ in 1970 and the first bi-injected plastic ski boot in 1973.

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