The Mann Group & Darby Communications Join for Powerhouse Partnership

The Mann Group, 10 year industry innovators who have built their brand by helping retailers and manufacturers flourish, announce today their partnership with Asheville, North Carolina based Darby Communications.
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Asheville, NC – The Mann Group, 10 year industry innovators who have built their brand by helping retailers and manufacturers flourish, announce today their partnership with Asheville, North Carolina based Darby Communications. As their agency of record, Darby Communications will educate the cycling, outdoors and running markets about the proven results of The Mann Group’s signature products and services, such as GEAR, the Profitability Project, Rep Training and Strategic Planning.

“Our goal is to grow and serve our markets in a purposeful and strategic manner,” states Mark Bastin, Marketing Director of The Mann Group. “The team at Darby Communications can help us do this because they base their business on solid connections, which is the essence of retail.”

With their innovative retail and customer-centric programs, The Mann Group has empowered more than 750 retailers and manufacturers in the cycling, outdoors and running/endurance markets. Their services help to increase sales and profitability for shops and manufacturers while enhancing the customer’s shopping experience.

Through The Mann Group’s training programs, success stories are aplenty. Their programs and guidance are helping well-known retailers Sun & Ski Sports, Fleet Feet Sports, Nantahala Outdoor Center and Palo Alto Cycles as well as manufacturers such as Adidas, Marmot, Pearl Izumi/Shimano and Thule.

“In the outdoor industry there are so many passionate people with amazing ideas. The Mann Group helps bridge the gap from manufacturer and retailer to customer, providing elevated experiences for all, and we are ecstatic to be a part of their team,” says Coral Darby, founder of Darby Communications.

Darby Communications is a public relations firm dedicated to meeting and surpassing the needs of their clientele with customized PR programs that maximize retail partnerships, promotional opportunities and overall brand exposure. The team works with many of the outdoor industry’s most respected companies. In addition to The Mann Group, the firm’s clients also include Astral, Aventura Clothing, Eagle’s Nest Outfitters, Headsweats, OverLand Equipment, Vasque and more.

For more information about The Mann Group visit www.manngroup.net or contact
Angie Houck at angie@darbycommunications.com.

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