Chattanooga, TN â€“ May 27, 2009 â€“ Goodhew, LLC, a leading designer and marketer of lifestyle, high-performance socks and fine-apparel accessories, announces today a new partnership with North Carolina-based public relations firm Darby Communications. The partnership is effective immediately.
â€œWe're thrilled to be working with a brand of this caliber,â€ says Darby Communications founder, Coral Darby. â€œThese socks are innovative, and hip, but they're also made from renewable yarns, so they come with a social conscience. Goodhew is exactly the kind of company we like to work for.â€
The initial PR campaign will focus on the many attributes of Goodhew, beginning with their founders, Jim Markley and Thomas Lee, who together have more than 20 years experience in the outdoor and hosiery industries. Markley most recently hails from SmartWoolÂ®, where he spent 12 years as their vice president of sales. Lee, an expert in design and development, was the vice president of Crescent Hosiery Mills.
â€œWe'll be unveiling several major initiatives during this summer's trade show season,â€ says Markley. â€œOur partnership with Darby Communications will be extremely helpful as we make our announcements.â€
Goodhew socks, fitted and styled for the 21st century, employ the perfect blend of high-performance materials and superb design. Made from Merino and alpaca wool, bamboo, and EcoCoolMaxâ„¢, the socks include spandex for perfect fit, flat toe seams for unsurpassed comfort, and â€˜breather' panels for ventilation, cushioning, and moisture management. The result: Goodhew socks are at home on all kinds of terrain, whether it's the Appalachian Trail or the urban office. www.goodhew.us.com
About Darby Communications
A public relations firm dedicated to meeting and surpassing the needs of their clientele with customized PR and promotional programs, Darby Communications works with many of the outdoor industry's most respected companies. In addition to Goodhew, the firm's clients include Vasque, PROBAR, Eagles Nest Outfitters, and Guyot Designs. www.darbycommunications.com